A Homegrown Christmas: How Box Divvy Brings Aussie Farmers to the Festive Table
Lanham Media on behalf of Box Divvy
As Australians mark National Agriculture Day (Nov 21) and start planning their Christmas gatherings, Box Divvy is shining a light on the people behind our festive favourites — the farmers growing the cherries, native ingredients, beef and mushrooms that make an Australian Christmas uniquely ours.
Box Divvy co-founder Anton van den Berg says AgDay is a timely reminder that the best food stories begin in the paddock, and that consumers have a way to support farmers directly without setting foot on the farm.
“We’ve built a model that’s all about price transparency and fairness,” Anton says. “People can see what farmers are paid, where their food comes from, and how every dollar supports local growers. You can’t buy directly from most farms, but through Box Divvy you’re as close as it gets. It’s a modern co-op built for today’s households.”
From Sharon Winsor at Indigiearth (Mudgee), sharing the taste of Country through native ingredients like wattleseed and bush tomato, to Brad Johnson of Gloucester Grass Fed Meats, raising ethically produced beef for holiday roasts and BBQs, Box Divvy’s network of local suppliers is the backbone of its 350+ community Hubs across NSW, ACT and Victoria.
The difference you can taste
For the farmers supplying Box Divvy, the difference isn’t just in how food is sold, it’s in the quality Australians bring home.
“When food travels less, it tastes better. It’s that simple,” says Brad Johnson of Gloucester Grass Fed Meats. “Our beef is processed locally and delivered fresh. People tell me it has amazing flavour, lasts longer, tastes fresher. This is due to our streamlined farm to customer implemented structures. That’s what fresh really means.”
Sharon Winsor, founder of Indigiearth, agrees. “There’s a deep connection between flavour and where food comes from,” she says. “Native ingredients like lemon myrtle and wattleseed carry stories of Country. They remind us that food nourishes culture as well as the body.”
Box Divvy’s community Hubs, often run by neighbours from their own garages, let members pre-order fresh produce, meat and pantry items in bulk, customise their boxes, and pick up each week while catching up with locals. The co-op model means lower costs (on average 30 per cent cheaper than supermarkets), less waste and a stronger link between consumers and farmers.
Unlike traditional retailers, Box Divvy’s transparent pricing system shows exactly what farmers and producers are paid. This ensures local producers are treated fairly and customers know the true value of their food, a balance that keeps small farms thriving while making good food more affordable for households.
This AgDay and Christmas, Box Divvy is celebrating local producers bringing flavour and heart to Aussie tables:
• Indigiearth (Mudgee, NSW) – Native ingredients to elevate summer salads, seafood, and desserts.
• Gloucester Grass Fed Meats (Gloucester, NSW) – Premium grass-fed beef perfect for festive feasts.
• Boosey’s Fruit (Cobram, VIC) – Family-grown cherries bursting with flavour.
• Majestic Mushrooms (Murumbateman, ACT region) – Locally grown mushrooms that shine in both mains and meat-free dishes.
• Belicious (Sydney, NSW) – Incredible spice blends made with only authentic, natural ingredients for true depth of flavour.
• Adamstown Puddings (Adamstown, NSW) – Traditional handmade Christmas puddings from a Newcastle family favourite.
• Beerenberg (Hahndorf, SA) – Sauces and condiments made on a sixth-generation family farm – with a range even bigger than most supermarket shelves can hold.
Together, these producers show how community-based food networks are helping Australians reconnect with the people who grow their food, one box at a time.
“If you want to support Aussie farmers and producers this Ag Day and serve a Christmas feast that’s genuinely local, the easiest way is to join your nearest Box Divvy Hub,” says Anton. “It’s how every box makes a difference, from the paddock to your plate.”
Joining a Hub means your weekly grocery spend goes directly to Australian farmers and food producers, not supermarket shareholders. Members save money, reduce food waste and enjoy food that’s fresher, tastier and lasts longer.
To find your nearest Hub or start one in your neighbourhood, visit boxdivvy.com
Media Contacts:
Greg Townley | [email protected] | 0414 195 908
Fleur Townley | [email protected] | 0405 278 758
Available for interview:
- Jayne Travers-Drapes, co-founder of Box Divvy.
- Suppliers mentioned in the media release.
- Hubster and member stories on request (NSW, ACT and VIC)
Media Assets of suppliers available here. General Box Divvy photos available here
ENDS
About Box Divvy
Box Divvy is an innovative food cooperative connecting Australian farmers with local communities. Members order online and collect their groceries from a local Hub, often run by a neighbour. The offerings include fresh, seasonal produce, pantry staples, and chilled items, delivered quickly to ensure quality. With over 330 Hubs and 15,000 members across NSW and ACT and now VIC, Box Divvy provides a cost-effective alternative to supermarkets while ensuring farmers are fairly compensated. Learn more at www.boxdivvy.com.