A NEW CHAPTER FOR AN AUSTRALIAN ICON: MAXMEDIALAB APPOINTED BY FOREVER NEW

MAXMEDIALAB

MAXMEDIALAB, Australia’s leading luxury media agency, is pleased to announce FOREVER NEW as its newest publicity client, marking a significant addition to its fashion portfolio as the beloved Australian label prepares to celebrate its 20th anniversary.

MAXMEDIALAB will lead publicity and communications for Forever New in Australia, shaping the brand's presence across the market as it marks two decades since its inception in 2006 in Melbourne. The scope spans strategic media relations, elevated storytelling, and the curation of considered brand moments that amplify FOREVER NEW’s core pillar - fashion-forward design, quality craftsmanship, and accessibility for the modern woman - while continuing to build brand equity within the competitive fashion marketplace.

Working in close alignment with the brand, MAXMEDIALAB will focus on building narrative depth and community around FOREVER NEW’s milestone anniversary, celebrating two decades of crafting enduring pieces that accompany the brand’s customer through every facet of her life. Central to this story is FOREVER NEW’s longstanding commitment to inclusivity across age and size, and its evolution from an ambitious homegrown label into a global retail tour-de-force with a footprint spanning over 30 countries and more than 390 stores.

Carolyn Mackenzie, Managing Director of FOREVER NEW, said: 

"We're incredibly excited to begin this next chapter in partnership with MAXMEDIALAB. Reaching this milestone is a proud moment for our business and a testament to the connection we've built with women over the past two decades. As we look ahead, we're focused on continuing to evolve the brand while staying true to what we are known for; creating timeless, quality fashion that makes women feel confident through every stage of life. We're delighted to have MAXMEDIALAB alongside us to help share our story as we celebrate twenty years of Forever New and shape the exciting future ahead."

Lynette Phillips, Chief Executive Officer of MAXMEDIALAB, said:

"FOREVER NEW has built something rare in Australian fashion: a brand that has scaled globally while never losing sight of the woman at its heart. For twenty years, they have championed a philosophy of fashion-forward design, quality and accessibility, welcoming women of every age and size into the fold. We are honoured to help tell that story to the market and beyond.”

FOREVER NEW joins MAXMEDIALAB 's esteemed roster of luxury and premium clients, including Hermès, Ralph Lauren, Paspaley, La Prairie, Giorgio Armani, DOMA Group, Franck Muller, Jaguar Land Rover, and LARK Distillery.

For all FOREVER NEW publicity enquiries, please contact:

Nicole Craig, Publicity & Media Liaison Director
[email protected]

Henry Blackwood, Senior Luxury Publicity Manager
[email protected]