A SWEET TRADITION: AUSTRALIANS ENJOY EASTER TREATS PRESSURE-FREE, NEW SURVEY REVEALS
MyFitnessPal
Sydney, Australia, 4 April, 2026 – More than 4 in 10 (45%) Australians surveyed expect to eat 1kg or more of chocolate and seasonal treats on Easter, according to a recent poll from global nutrition and food tracking app, MyFitnessPal.
The poll of 1,011 Australians also revealed that while many Australians expect moderate consumption, around 1 in 10 (12%) respondents expect to even consume 4kg or more during Easter.
Despite increased indulgence over Easter, more than 3 in 4 (76%) Australians surveyed have no plans to follow a post-Easter diet, suggesting little pressure to cut back afterwards. Among Australians surveyed who are planning a post-Easter diet, the primary motivation is to feel healthier (59%), rather than simply reacting to overindulgence.
Nutritionist and MyFitnessPal ambassador, Michaela Sparrow, said, “Celebrations like Easter are often centred around food, and traditional treats like hot cross buns can play an important role in enjoyment and celebrating the holiday. However, consuming large quantities of high-sugar foods in a short period can possibly lead to energy fluctuations, digestive discomfort, and disrupted eating patterns, particularly when it replaces more balanced meals.”
“While there’s no need to eliminate sweets entirely, it’s important to maintain balance by incorporating nutrient-dense foods alongside sugary treats, staying hydrated, and being mindful of portion sizes. Practising moderation doesn’t mean missing out, but rather supporting overall wellbeing during periods of celebration.”
“It’s also really encouraging to see that most Australians are not planning to restrictively diet after Easter, and that among those who are, the primary motivation is to feel healthier rather than to ‘undo’ indulgence. This reflects a more positive and sustainable approach to nutrition. Rather than restricting themselves, Australians should continue to focus on returning to regular, balanced eating habits and prioritising consistency over quick fixes after the holiday period.”
For Aussies looking to maintain a balanced diet over the Easter break, Michaela urges to consider nutrition tracking as a key tool to help make mindful and stress-free food choices.
“Tracking what you eat using apps, like MyFitnessPal, can help remove the uncertainty from your food choices and make it easier to plan nutrition goals that suit your needs, especially over this long weekend period ” added Michaela.
To learn more about nutrition tracking, visit www.myfitnesspal.com or download the app for free via the App Store or Google Play.
ENDS.
Notes to editor:
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About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year and with a community of over 280 million members in over 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, create personalized and goal-driven meal plans, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 20 million foods, access to over 2,000 recipes, and over 35 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change.
About the research
The survey was conducted by an independent third party, with a nationally representative sample size of 1,011 Australians. The survey was conducted between 10th - 16th March 2026. The respondents were sourced, using an accredited online research access panel. Data was weighted for representation against the ABS Census.
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