Back

AMOMODA LAUNCHES IN CHINA: A NEW OPPORTUNITY FOR AUSTRALIAN FASHION

AmoModa

Key Facts:

The Australian fashion industry is worth $27 billion.

Australians send over 220,000 tonnes of clothing to landfill every year.

Australian fashion employs over 550,000 people.

Australian fashion is a rarity in the China market, the world's largest online fashion market.

AmoModa has been created as an effort to support Australian fashion by providing a low-cost entry to the China market.

Melbourne-based and Chinese-born entrepreneur Jacey Zhang has launched her AmoModa online platform to take Australian fashion into China. Australian fashion brands now have a brand new and uniquely tailored means to connect with Chinese buyers. No longer do they need to risk millions of dollars to enter the world’s largest online market using conventional online and/or offline sales and marketing strategies.

Instead, AmoModa enables brands to showcase their prducts and conduct sales directly to Chinese consumers via its unique cross-border platform developed within China’s most popular social media structure, WeChat. AmoModa has embedded its Mini Program store within this powerful and all-encompassing environment.

Chinese consumers live inside the WeChat environment. They will not type a URL into their phones or download a new shopping app. Instead, they shop within the platforms they already live in, and WeChat is the biggest. The numbers say it all:

•            945 million monthly users on WeChat Mini Programs (Q1 2024)

•            Over 90% of WeChat’s 1.1 billion-plus users in China actively use Mini Programs

•            Users spend an average of 68.1 minutes daily on WeChat Mini Programs

AmoModa’s shopping experience is intuitive, familiar and integrates seamlessly into their everyday digital life, so Chinese customers can explore the unique qualities of Australian fashion and its brand stories without having to do anything differently.

By dovetailing with existing shopping habits, AmoModa protects Australian fashion brands from massive up-front expenditure while removing cultural uncertainty around communication and market entry. It provides a direct, low-cost alternative to traditional approaches in China, such as high-cost online options (ie Tmall or JD.com) or leasing and promoting retail spaces in major shopping centres.

‘Australian fashion deserves a place in the hearts - and wardrobes - of Chinese consumers’ says Jacey Zhang who, on her arrival to Melbourne in 2018 was immediately captured by ‘the effortless cuts, premium fabrics, and relaxed, yet refined energy’ revealed by Australian labels. This realisation came as a massive surprise, since she had no prior experience of Australian clothing during her life in China. ‘So, leaving a corporate career path behind, I created AmoModa as a bridge to connect authentic, high-quality, Australian fashion with modern, curious Chinese consumers ready to explore something new.’

AmoModa is now ready to expand its offering in China. Having launched with the Queensland-based activewear brand Islandbound, Jacey is keen to partner with other ranges that showcase Australia’s versatile, naturally elegant style. ‘Whether brands are creating new lines for China or have existing stock that would appeal to Chinese buyers, I want to connect and explore how AmoModa can assist’, she says.

‘We hand-pick pieces that capture the essence of Australian fashion: laid-back style, quality fabrics and adaptability. Our message to our customers is simple—whether you’re heading to the office, catching up at a café, or off for a weekend escape, AmoModa delivers Australian style that moves with you.’

Built for the modern Chinese consumer—who is typically selective, demanding speed, and uncompromising on quality—AmoModa runs a fully integrated supply chain, sourcing directly from Australian brands and storing in bonded warehouses in China. Deliveries rival the country’s e-commerce giants, with nationwide orders arriving in just days.

Jacey is excited at the prospect of helping Australian fashion enter a new market in China. With a steadily growing presence across WeChat, Little Red Book, Douyin (China’s TikTok), and even a bilingual AmoModa fashion magazine, she is confident in connecting with a new generation of Chinese customers eager for cross-border style and cultural experiences. ‘Let’s bring a touch of Australian sunshine into everyday Chinese fashion’, she says.

About us:

About Jacey Zhang

Jacey is an energetic and creative entrepreneur with senior experience across a diverse range of industries, including IT, real estate, consumer electronics, and fashion. Her previous roles have provided her a well-rounded understanding of business operations, with a focus on marketing and sales, spanning project management, team leadership, business development, key customer relationships, product development, and strategy execution.

She has worked with major companies owned by interests in Taiwan, the USA, and mainland China, gaining broad exposure to different management styles. AmoModa represents her commitment to building stronger links between the country of her birth and the country that has become her home, via the industry she is most passionate about: fashion.

Outside of business, Jacey is also a popular singer in the Melbourne music scene and even leads her own rock bands, 8 Bars and Rockin’ Purple.

 

About AmoModa

AmoModa is an innovative online fashion platform, uniquely headquartered in both Australia and China, dedicated to showcasing exceptional Australian fashion brands to the vast Chinese online market. Its website is here: www.amomoda.com.

With a deep understanding of the fashion industry and market trends, AmoModa seeks to bridge the gap between Australian brands and Chinese fashion enthusiasts by providing a seamless and user-friendly online shopping experience. By leveraging the power of e-commerce, AmoModa strives to create a global platform that allows Australian brands to gain exposure, expand their customer base, and establish a strong presence in one of the world's largest fashion markets.

With its commitment to quality, style, and customer satisfaction, AmoModa is poised to reshape the fashion landscape by connecting Australian fashion with the world.

Contact details:

For further information, please contact Jacey Zhang at [email protected] or on 0490 216 816.