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Ariana Grande Invites You to The Swarovski 'Party Of Dreams' For Holiday 2024

SWAROVSKI

Swarovski unveils its Holiday 2024 campaign with Global Brand Ambassador, Grammy award-winning singer and actor Ariana Grande. Entitled ‘Party of Dreams’, the creative vision of Global Creative Director Giovanna Engelbert was lensed by leading fashion photographers Mert and Marcus and captured on film by music video director Christian Breslauer.

 

We follow Ariana as she celebrates the arrival of the holiday season, venturing into the Party of Dreams as though stepping into the joyful and extravagant world of Swarovski itself. As Ariana enters a nightclub that embodies the essence of the Swarovski universe - illuminated by its signature colours and codes - the holiday season comes to life and the party gathers momentum.

 

Along the way, she encounters a series of fabulously dressed guests and dancers, adorned in Swarovski jewels and couture pieces. Eagerly awaiting her arrival to celebrate and dance the night away, Ariana's guests, each reflecting individuality, self-expression, and inclusivity through crystals and inspired by some of the world's most iconic partygoers from different eras, come together for the ultimate dream party.

 

Styled in radiant pieces from the iconic Swarovski Millenia and elegant Matrix Crash families and wearing a couture look specially designed by Giovanna Engelbert, Ariana lights up the party with pure joy and a festive spirit.

 

Giovanna Engelbert commented: “I had the pleasure not only to create the most fabulous party ever, but also to do it with the incredible Ariana Grande. We had an absolute blast bringing my vision to life. Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honor and pure joy. This has been a long-held dream finally coming to life in the most extravagant and vibrant way, bursting with creative energy, pop culture, and a shared desire to celebrate and spread some happiness to the holiday season. You are all invited to the Party of Dreams!”

 

Ariana Grande added, “Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious - we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski."  

 

The Swarovski Holiday 2024 campaign will be rolled out from today across various media platforms including Out Of Home, TV, print and multiple digital spaces.

 

The full Swarovski collection is available in-store and online at swarovski.com.

 

#Swarovski

#ThePartyofDreams

 

For more information and images, please contact:

Head of Marketing

gonaclo.pintodacosta@swarovski.com

PR & Media Executive

tegan.whitfield@swarovski.com

Please see assets linked here.

ABOUT SWAROVSKI

 

Masters of Light Since 1895

 

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.

Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.