Be the hope the Brisbane community needs this year - Support The Salvation Army's 61st Red Shield Appeal
The Salvation Army Queensland
Be the hope the Brisbane community needs this year
Support The Salvation Army’s 61st Red Shield Appeal
The Salvation Army in Brisbane is calling on the community to sign up for this year’s Red Shield Appeal, raising local funds to support people who are struggling most in our region.
Across Australia the Salvos are aiming to raise $38 million for Australia’s largest and longest-running door-knock appeal, the 61st annual Red Shield Appeal.
“The last few years have been incredibly tough for the hardest hit in our community, and for many that shows no sign of slowing down. We see so many people grappling with increased stress and uncertainty as everyday living has become unaffordable, leading to housing stress, financial hardship and an inability to get by. At the Salvos we are privileged to support those in our area experiencing hardship, but we cannot do this without the ongoing and loyal support of the community,” said The Salvation Army’s Major Mark Everitt.
The funds raised in Brisbane for the Red Shield Appeal will stay in the local community and will be used to meet the specific needs faced by the most disadvantaged and vulnerable.
Earlier this year, The Salvos released their Social Justice Stocktake; a survey which polled over 16,000 Australians and provided national, state and electoral reports highlighting the biggest issues faced by communities. Within Queensland it was found that 76.8% of people identified the issue of housing affordability and homelessness as the top concern for the community, with the second being financial hardship and inclusion (60.6%)*.
“There is no better way to support your community than by donating or volunteering to the Red Shield Appeal this year, and we need you to partner with us to be the hope our community so desperately needs. We can’t do our work in the community without you,” said Major Mark Everitt.
On Friday 2 May is the Brisbane Red Shield Appeal launch event, a gathering of over 450 prominent and generous Brisbane business leaders; members of local, state, and federal government, Qld Police, Qld Fire and QLD SES services. officers and staff of The Salvation Army. The Red Sheild Appeal Patron, Her Excellency Hon Jeanette Young will be in attendance, along with Queensland Minister Amanda Cam (Minister for Families, Seniors and Disability Services and Minister for Child Safety and the Prevention of Domestic and Family Violence)..
The Salvation Army thanks Mr Luke Mountford, Managing Partner and HopgoodGanim Lawyers who have been long term supporters of The Salvation Army’s Red Shield Appeal Brisbane Launch again in 2025 as a Premium Event Sponsor.
The Red Shield Appeal culminates in the Red Shield Weekend (May 24 and 25), and there are a number of ways to get involved throughout the month of May- volunteering by collecting at local shopping centres and other locations, door knocking, online fundraising, organising a collection at your workplace, school or sporting event and making a donation.
Please reach out to your local Salvos to find out more about volunteering opportunities by visiting salvationarmy.org.au/red-shield-appeal.
Across Australia last year, through The Salvation Army’s network of over 400 centres and 2,000 services in areas such as homelessness, family and domestic violence, youth, drug and alcohol rehabilitation, financial hardship and much more, the Salvos provided:**
- Assistance to one person every 17 seconds
- More than 1.76 million sessions of care to over 250,000 people in need
- Over 1.1 million bed nights to those who needed accommodation
- More than 1.5 million meals to those who accessed our homelessness services.
To donate or volunteer for The Salvation Army’s Red Shield Appeal or if you need support from the Salvos, visit salvationarmy.org.au or call 13 SALVOS. You can also donate at any Salvos Store.
ENDS
Media Opportunity – Red Sheild Appeal Launch Brisbane, Friday 2 May 7am – 9am, BCEC, Brisbane
On Friday 2 May at the Brisbane Convention and Exhibition Centre, we will hear directly from Cameron.
The 2025 Red Sheild Appeal Brisbane launch event (2 May) will be a gathering of over 400 prominent and generous Brisbane business leaders; members of local, state, and federal government, Commissioner of the Qld Police, Qld Fire and QLD SES services. officers and staff of The Salvation Army.
The RSA Patron Her Excellency Hon Jeanette Young will be in attendance, along with Queensland Minister Amanda Cam (Minister for Families, Seniors and Disability Services and Minister for Child Safety and the Prevention of Domestic and Family Violence) will be presiding.
At the event, Cameron, a mother of four, will share her powerful journey of overcoming years of domestic violence and homelessness, with the support of The Salvation Army. From a childhood filled with trauma to finding strength and hope through the Salvos, Cameron's story is a testament to the transformative power of compassion and holistic support.
Cameron's is survivor of 26 years of domestic violence and a lifetime of trauma. She found a lifeline through The Salvation Army. They offered not just financial assistance and counselling, but a nurturing, non-judgmental space that allowed her to rebuild her life. "The Salvation Army became such a comfort and nurturing space for me. They never judged; they took the time to learn my story," Cameron shares. Today, she stands strong, free from drugs and medications, and filled with hope for a brighter future.
Please come to Brisbane Red Sheild Launch event from 7am for an interview with Cameron or photo opportunities. For more information, please contact Rendle Williams, Qld External Communication Manager on [email protected] or 0425 242 789
*The Salvation Army’s Social Justice Stocktake 2025
*The Salvation Army’s Annual Report 2024