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bibigo Expands to Coles, Riding Australia's K-Wave Trend

CJ Foods Oceania

Sydney, Australia – November 18, 2024 – CJ Foods Oceania, a global leader in Korean cuisine, is excited to announce the expansion of its flagship brand, bibigo, into Coles supermarkets. This milestone launch offers Australian shoppers access to seven bibigo products, enriching their choices with authentic Korean flavours and reinforcing the growing influence of Korean culture in Australia.

With bibigo products already available at Woolworths, this new partnership with Coles boosts CJ Foods' presence in the Australian mainstream retail market to over half of all stores (approximately 65%), a number that continues to rise steadily.

With each of these stores now featuring at least one CJ Foods product and many of them stocking several SKUs, the reach and influence of Korean cuisine in Australia has hit an all-time high. This trend continues to gain momentum as local audiences sample the CJ Foods’ offerings and share their experiences within their circles.

Bringing Korean Street Food and Tradition to Australian Homes

The launch includes an exciting range of products that reflect Korea’s rich culinary heritage:

• bibigo Mandu Dumplings (3 SKUs): Pork & Chives (525g), Vegetable & Corn (525g), Kimchi Flavoured (280g, Vegan).

• bibigo Rice Ball (1 SKU): Kimchi & Cheese (500g).

• bibigo Korean-Style Corn Dog (2 SKUs): K-style Corn Dog (450g) and K-style Potato Corn Dog (400g).

• bibigo Sweet Waffle (1 SKU): Bung O Pang Sweet Red Bean Waffle (300g).

This is the first time bibigo’s rice balls and Korean street food, such as sweet red bean waffles and corn dogs, will be available in Australian mainstream retail. These products offer consumers an easy and delicious way to experience authentic Korean flavours, right at home.

A Culinary Adventure

Eugene Cha, Managing Director of CJ Foods Oceania, expressed excitement about the new launch: “The continued rise of K-culture in Australia has created a wonderful platform for us to introduce even more of our authentic Korean offerings to mainstream markets. We’re thrilled that bibigo products will now be available at Coles, allowing even more Australians to experience the rich, traditional flavours of Korea. Our aim is to make quality Korean food accessible and convenient for everyone.”

Experience bibigo’s Flavours at Your Local Coles

From November 11, visit your local Coles to find bibigo’s newest range of products and explore how Korean cuisine can become a staple in your home kitchen. Whether indulging in the savoury delight of king-sized Mandu dumplings or savouring the authentic flavours of a traditional Korean Corndog, bibigo offers Australians an unique and wholesome taste of Korea’s vibrant food culture.

Riding the K-Wave in Australia

Australia has witnessed a rapid embrace of Korean culture, known as the “K-wave” or Hallyu, with an increasing appetite for K-Pop, K-dramas, K-beauty, and most notably, Korean cuisine. This launch comes at a time when Korean cultural events have been celebrated across the country, including the Sydney Korean Festival (November 9-10) and the OzAsia Festival in Adelaide (November 10), drawing thousands of Australians to celebrate and engage with Korean traditions and authentic flavours.

About us:

About CJ Foods Oceania:

CJ Foods Oceania offers a diverse range of products, including frozen foods, sauces, noodles, and snacks, catering to the multicultural tastes of Australian and New Zealand consumers. With a commitment to innovation, quality, and sustainability, CJ Foods Oceania has emerged as a trusted partner for both retail and foodservice industries, continually expanding its presence and influence in the Oceania market.

 About bibigo:

bibigo is a leading provider of authentic Korean cuisine, offering a wide range of delicious and convenient products to consumers worldwide. With a focus on quality, authenticity, and innovation, bibigo is committed to sharing the rich flavours of Korean food with people everywhere. 

Contact details:

Media Contact:

Jenny Park (Marketing Specialist of CJ Foods Oceania)

jenny.p@cj.net

CJ Foods Oceania +61 2 8540 6331

Website: https://www.cjfoods.com.au/

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