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Busy cafés. Empty pockets. Why working harder isn't saving Australia's café owners.

Black Market Coffee

Key Facts:

- 12.03% of Australian cafes, restaurants, and takeaway businesses closed in the 12 months to July 2026.

- Average café profit margins have fallen to just 2.6%.

- Success hinges on moving beyond coffee-only revenue, embracing online ordering, and creative cold drink menus.

- Owners Jess Hol and Angus Nicol offer a coaching program, Blueprint, to help independent cafés thrive.

 

SYDNEY, OCTOBER 2026: Australia's café owners are facing a stark reality: working harder isn't necessarily leading to greater profits. While the image of a bustling café suggests success, the financial figures tell a different story. New figures from CreditorWatch reveal that 12.03% of Australian cafés, restaurants, and takeaway businesses closed in the 12 months to July 2026. The Australian Restaurant & Cafe Association (ARCA) also reports that average café profit margins have fallen to just 2.6%.

Jess Hol and Angus Nicol, owners behind Black Market Coffee and founders of the Blueprint coaching program, have witnessed these challenges firsthand over their combined 30 years in hospitality. Drawing on their extensive experience, Hol and Nicol have also developed Blueprint, a coaching program designed to help independent café owners navigate these challenges and improve profitability.

"You can have a café that's absolutely pumping, with a queue out the door every weekend, and still have an owner who's barely paying themselves," says Jess Hol. "A busy café isn't necessarily a profitable café. And when costs keep rising, working harder isn't always the answer."

Hol and Nicol highlight that rising wages, ingredient costs, and operational inefficiencies can quickly erode profits. They believe, however, that proactive strategies can help independent cafés not just survive, but thrive.

Here are three key opportunities for café owners to improve their bottom line:

1. Stop relying solely on coffee.

While coffee attracts customers, diversifying revenue streams is crucial. "Sometimes the easiest way to grow your revenue isn't finding another hundred customers. It's getting a little more value from the customers you've already got," says Angus Nicol. Options include selling retail coffee beans, grab-and-go products, and implementing thoughtful upsells.

2. Make spending easier for customers.

Data from Hey You and Westpac DataX shows online ordering was the only café sales channel to record growth in the year to June 2026, increasing 4.1%. The average online order value was $47, significantly higher than the $17 average for in-person transactions. Streamlining the online ordering process can encourage larger purchases.

3. Take cold drinks seriously.

Cold drinks are increasingly popular year-round. Research from Fonto indicates cold drinks featured in 56% of Gen Z café orders, surpassing hot drinks (52%). Matcha orders, for instance, grew 133% year-on-year on the Hey You platform. "There's a huge opportunity for cafés to get more creative with their drinks menus," says Jess. "Signature drinks, cold brew, and unique flavours can create excitement and improve profit margins."

The core challenge remains the industry's culture of owners being perpetually 'stuck working in their businesses.' Angus Nicol notes, "At some point, you've got to build a business that works without you doing absolutely everything." This philosophy underpins their Blueprint program, which helps owners improve operations, develop teams, and reclaim their time.

"We want to see independent cafés thrive," says Jess. "Passion alone doesn't pay the bills. We want to help café owners build businesses that are actually rewarding to own."

About us:

Black Market Coffee is an independent Sydney-based specialty coffee business founded by hospitality operators Jess Hol and Angus Nicol.

With a combined 30 years of hospitality experience and seven venues built and operated, the pair bring firsthand experience to the challenges of running profitable hospitality businesses.

Black Market Coffee is the official coffee partner of the Australian Restaurant & Cafe Association (ARCA).

Through Black Market Training, Jess and Angus share their knowledge with independent café owners, helping them build more profitable, sustainable businesses.

Learn more at blackmarkettraining.com/pages/blueprint.

Contact details:

Jessica Hol
0434 882 299
[email protected]

Interviews, expert commentary and photography available on request.