CETAPHIL UNVEILS THE ULTIMATE PINK TAKEOVER POP-UP TO SYDNEY, FEATURING THE FACE OF CETAPHIL AUSTRALIA, SOPHA DOPHA

MAXMEDIALAB

The Ultimate Pink Takeover will open to the public for two days only, Friday 30 and Saturday 31 October, inviting Sydney locals to discover Cetaphil’s new Nourishing Oil to Foam Cleanser through an immersive pop-up featuring interactive games, exclusive bubble teas and exciting prizes up for grabs.

Adding to the excitement, Gen Z Influencer and Founder of All For Mimi, Sopha Dopha, the face of Cetaphil Australia will make a special appearance on the Saturday morning for an exclusive meet and greet for the first 100 visitors, as well as a chance to win an exclusive All For Mimi tank, a full-sized Cetaphil Nourishing Oil to Foam Cleanser or an exclusive Cetaphil tote bag.

Consumers can explore the new Cetaphil Nourishing Oil to Foam Cleanser, enjoy a limited-edition bubble tea, take pics at the on-site photobooth as well as complimentary samples available to take home.

Open to the public with free entry, Cetaphil’s Ultimate pink Takeover pop-up offers a fun, interactive way for consumers to discover Cetaphil’s latest cleanser.

Consumer Pop-up details:

When: Friday 30 October – Saturday 31 October

Time: 10:00am to 3:00pm

Sopha Dopha Meet and Greet: Saturday 31 October, 10:00am to 12:00pm

Location: 17 Oxford Street, Paddington

Cost: Free Entry

Imagery from the experience will be available from Thursday afternoon, following the media and talent event.

For further information and imagery, please contact:

MAXMEDIALAB

Monique Chung, Publicity Coordinator

E: [email protected]