Back

CHEESE AND CRACKERS, BLUEY'S WORLD JUST GOT EVEN MORE FUN... IF THAT'S POSSIBLE!

Cinnamon Watson Publicity

With 300,000 visitors having stepped through the front door since its opening in November 2024, Bluey’s World continues to capture hearts, spark imaginations, and now deliver a refreshed experience for families and fans across Australia and beyond. 

The immersive attraction, inspired by the globally beloved animated series Bluey, has quickly become one of Brisbane’s top family destinations. Now extended through March 2026 due to overwhelming demand, the experience - with new additions to discover - invites visitors to explore the Heeler family’s home in new and exciting ways, and in time for the upcoming Spring school holidays! 

 

Andrew Kay AM, Producer of Bluey’s World, “It’s been incredible to see families laugh, play, and explore together. With the experience now featuring new adventures, we’re excited to welcome even more fans into Bluey’s world. Whether it’s your first visit or your fifth, Bluey’s World offers something new to discover every time. It’s a place where imagination leads, and everyone - big and small - is invited to play.” 

While the spirit of Bluey’s World remains as joyful and familiar as ever, new adventures invite everyone to connect, explore, and play in exciting ways. There’s never been a better time to visit Bluey’s World - from more fun games to heartfelt moments, this is a world where imagination leads the way and visitors aren’t just watching, they're part of the fun! 

Hold on to your Sticky Geckos! What’s new at Bluey’s World:

• The Dome: Experience a breathtaking reimagining of one of Bluey’s most beloved episodes in the pre-existing custom-built 360-degree viewing dome.
• Toy-filled treasure hunt: Join Bluey and Bingo in a playful search for their favourite toys hidden throughout the experience. 

• More fun games: From Musical Statues and Floor is Lava to Copycat and Keepy Uppy, every space invites kids and grown-ups to jump in and play. 

Scott Modra, Director of Brands & Licensing, BBC Studios ANZ said, “At BBC Studios, we believe in the transformative power of storytelling to inspire, connect, and entertain audiences worldwide. Bluey’s World beautifully brings this vision to life, offering fans a fun, hands-on way to experience the joy of Bluey. Through immersive experiences like this, we’re able to take our stories beyond the screen and into real life.”

Since its debut, Bluey’s World has not only delighted local fans but attracted visitors from across Australia, New Zealand, the United States, the United Kingdom, Canada, Singapore, Austria, Taiwan, Malaysia, and France.  

“Bluey’s World just got even more fun – if that’s even possible!” said Andrew Powell MP, Queensland’s Minister for Tourism. “This immersive experience has become a global sensation, drawing families from across the world to Queensland’s vibrant capital. With 300,000 visitors since opening and a refreshed experience now extending through to March 2026, Bluey’s World continues to showcase the best of Queensland’s creativity, hospitality, and tourism appeal. We’re proud to support an attraction that delights fans of all ages while also contributing more than $18 million to our state’s economy and bolstering our reputation as a world-class destination for family travel.”

Adrian Schrinner, Brisbane Lord Mayor said, “Bluey’s deep connection to Brisbane continues to capture global attention, showcasing our vibrant city to millions of fans worldwide. As Australia’s lifestyle capital, Brisbane is thrilled to host the extraordinary Bluey’s World experience – delighting hundreds of thousands of visitors from near and far, while delivering real economic benefits to our city. We look forward to welcoming even more families to play, explore, and make memories in Bluey’s hometown – for real life!” 

 

Details: 

What: Bluey’s World Brisbane 

Where: 281 Macarthur Drive, Hamilton, Northshore 

Tickets: From AUD$49.90 plus booking fee 

Bookings: https://ticketek.blueysworld.com.au  

 

Bluey’s World is produced by BBC Studios and HVK World and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency. 

 

FOR MEDIA INFORMATION AND INTERVIEWS PLEASE CONTACT:

Cinnamon Watson, [email protected] | +61 432 219 643

Assets available here

Key Facts:

·        Brisbane’s must-visit family attraction hits 300,000 visitors and extends through March 2026

·        Copycat, Floor is Lava, Musical Statues & more – fun new games added for all ages

·        Iconic Bluey episode reimagined inside 360-degree viewing dome experience