Club Racing Australia Launches National Sport and Racing Experience Platform
Hype Hause
- Club Racing Australia is launching a new national sport and thoroughbred racing membership platform.
- The platform is designed to connect passionate sporting fans with the racing industry through a structured, year-round membership experience.
- Foundation club partnerships: Penrith Panthers, Sydney Roosters and Manly Warringah Sea Eagles.
- Those partnerships are due to commence on 1 November 2026, ahead of the 2027 season.
- The concept goes beyond simply following a racehorse and will combine racing, sport, entertainment, hospitality, travel, merchandise, digital content, events and member experiences.
- Members will be able to choose how involved they want to be, from following the journey digitally through to attending race days, functions, stable visits, sales experiences and premium hospitality.
- The racehorse attached to each club-aligned program will provide the identity and emotional connection, but the broader experience is intended to operate year-round.
- The business plans to work with leading Australian bloodstock agents, trainers, racing professionals, event partners and commercial collaborators.
- Potential bloodstock advisers and selectors include Kestrel Thoroughbreds, Clarke Bloodstock and Paul Moroney Bloodstock, subject to final arrangements.
- Potential trainers and stables include Gai Waterhouse and Adrian Bott Racing, Bjorn Baker Racing, Tony Gollan Racing, and John O’Shea and Tom Charlton, subject to final commercial arrangements and program requirements.
- Membership is expected to be available across three tiers, ranging from accessible supporter options through to enhanced and premium partner-level packages.
- Proposed benefits include race day access, hospitality, merchandise, digital content, travel, functions, sponsor activations, prizemoney participation and behind-the-scenes racing access.
- The first three club partnerships will form the foundation of the initial national rollout.
- Club Racing Australia will also work with national event and activation partners to deliver race day experiences, supporter events, travel packages and club-aligned activations.
- An early member launch giveaway is planned for eligible members who join before Christmas.
- The proposed prize is a Las Vegas trip for two for the 2027 NRL Round 1, including return economy flights, four nights’ accommodation, limousine airport transfers, game tickets at Allegiant Stadium, two pool party tickets and merchandise.
- Club Racing Australia is currently inviting supporters, sporting fans, businesses and commercial partners to join the waitlist.
- Membership numbers will be limited for each club-aligned racing program.
- Website / waitlist: clubracingaustralia.com.au
Club Racing Australia is preparing to launch a new national sport and racing engagement platform
designed to connect passionate sporting fans with the world of thoroughbred racing through a fully
programmed membership experience. Its first partnerships with the Penrith Panthers, Sydney Roosters
and Manly Warringah Sea Eagles will commence on 1 November 2026 for the 2027 season.
The platform will bring together club-aligned racing programs, member experiences, race day hospitality,
merchandise, travel, events, functions, digital content, social engagement and behind-the-scenes racing
access.
Club Racing Australia has been created to give sporting fans a new way to engage with racing, whether
they want to be highly involved in the full experience or simply follow the journey from a distance.
A Club Racing Australia spokesperson said the platform had been developed to create a genuine bridge
between major sporting club communities and the racing industry.
“Club Racing Australia is not simply about footy fans following a racehorse,” the spokesperson said.
“It is a fully programmed sport, racing, entertainment and hospitality experience designed to bring the best parts
of thoroughbred racing to passionate, like-minded sporting fans across Australia.
“We are creating engagement across both sports, in all states, and giving members the opportunity to be
involved as much or as little as they choose.”
The spokesperson said the Club Racing Australia model would include a wide range of member benefits
and experiences beyond racehorse participation alone.
“That could mean following the horse story through the app, website and social channels, attending race
days, joining stable or sales experiences, taking part in functions and events, accessing merchandise and
travel opportunities, or being part of premium hospitality and sponsor activations.
“The horse gives each club-aligned program its identity and emotional connection, but the full Club Racing
Australia experience is much broader. It is about racing, sport, content, community, hospitality, travel,
merchandise, events, partnerships and year-round member engagement.”
Club Racing Australia is being developed with a focus on quality, credibility and national reach, with the
business intending to work alongside leading bloodstock agents, trainers, racing professionals, event
partners and commercial collaborators across Australia.
The platform is expected to engage experienced bloodstock advisers and selectors including Kestrel
Thoroughbreds, Clarke Bloodstock and Paul Moroney Bloodstock, alongside leading trainers and racing
stables including Gai Waterhouse and Adrian Bott Racing, Bjorn Baker Racing, Tony Gollan Racing,
John O’Shea and Tom Charlton, subject to final commercial arrangements and program requirements.
Club Racing Australia will also work with event and activation partners nationally to deliver member
functions, race day experiences, supporter events, sponsor activations, travel packages and major club-
aligned racing experiences across Australia.
Membership opportunities are expected to be offered across three tiers, allowing members to choose the
level of access and involvement that suits them.
The proposed membership structure will include accessible supporter memberships, enhanced member
packages and premium partner-level opportunities, with inclusions expected to cover race day access,Club Racing Australia Pty Ltd | www.clubracingaustralia.com.auhospitality, merchandise, digital content, member experiences, sponsor activations, travel opportunities,
functions, prizemoney participation and behind-the-scenes racing engagement.
Club Racing Australia has successfully negotiated these three club partnerships as the foundation of its
initial rollout. The agreements create a platform for club-aligned racing programs and member
experiences in the 2027 season.
“We are proud to welcome the Penrith Panthers, Sydney Roosters and Manly Warringah Sea Eagles as our
foundation club partners,” a Club Racing Australia spokesperson said.
“These clubs have passionate supporters, and we look forward to creating racing communities that give their fans
a new way to connect with their club and the sport of racing.
“With the partnerships commencing on 1 November, we can begin building the club-aligned programs and
member experiences for the 2027 season.”
To celebrate the launch, Club Racing Australia will also run a major early member giveaway, with eligible
members who sign up before Christmas going into the draw to win an incredible Las Vegas trip for two
for 2027 NRL Round1.
The proposed prize package includes return economy flights for two to Las Vegas, four nights’
accommodation, airport limousine transfers, game day tickets at Allegiant Stadium, two pool party tickets
and a Las Vegas merchandise pack.
Club Racing Australia is now inviting supporters, sporting fans, businesses and commercial partners to join
the official waitlist ahead of launch.
Membership opportunities will be limited across each club-aligned racing program. Supporters who want
to be part of the first Club Racing Australia release are encouraged to register their interest now.
Join the waitlist now at www.clubracingaustralia.com.au
Opportunities are limited. Once each club-aligned program reaches capacity, future
members may need to wait for the next available release.
Contact details:
Media Enquiries
Monique Annetts
Founder
Club Racing Australia Pty Ltd
www.clubracingaustralia.com.au
