COST OF LIVING PRESSURES: NEARLY HALF OF AUSSIES STRUGGLE TO MEET PROTEIN GOALS
MyFitnessPal
Sydney, Australia, Wednesday 5th August, 2026 – Cost of living pressures are taking a toll on Australians’ diets, with more than 1 in 3 (35%) Australians surveyed buying less meat or protein, new research from global nutrition and food tracking app MyFitnessPal reveals.
The survey of 1,011 Australians revealed that even among those confident in their protein intake, around 3 in 4 (75%) estimate they consume 50g or less per day.
Fibre intake also remains a challenge, with only 33% of Australians surveyed estimate that they are meeting the recommended daily intake (25-30g) per day, despite nearly half (46%) planning to increase their fibre intake this year to improve their gut health.
According to nutritionist and MyFitnessPal ambassador, Michaela Sparrow, cost of living pressures are reshaping how Australians approach nutrition.
“Cost of living pressures may influence food choices, particularly when it comes to nutrients like protein that are often perceived as more expensive.”
“Protein and fibre are essential for overall health, supporting everything from muscle maintenance and energy levels to digestion and gut health. When these nutrients are lacking, it can impact how we feel day to day.”
“The key is finding practical, sustainable ways to incorporate these nutrients without adding financial strain. This can include choosing more affordable protein sources, incorporating high-fibre whole foods, and planning meals ahead.”
For Australians looking to better understand their intake, Michaela recommends using nutrition tracking as a practical tool to build awareness and identify gaps.
“Many Australians think they’re getting enough protein, but tracking your meals with tools like MyFitnessPal can help reveal gaps and guide simple, practical changes to better support your health,” added Michaela.
To learn more about nutrition tracking, visit www.myfitnesspal.com or download the app for free via the App Store or Google Play.
ENDS.
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About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year and with a community of over 280 million members in over 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, create personalized and goal-driven meal plans, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 20 million foods, access to over 2,000 recipes, and over 35 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change.
About the research
The survey was conducted by an independent third party, with a nationally representative sample size of 1,011 Australians. The survey was conducted between 10th - 16th March 2026. The respondents were sourced, using an accredited online research access panel. Data was weighted for representation against the ABS Census.
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