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Diversified Australia Appoints Laura Reddaway as General Manager as Business Enters Next Phase of Growth

Diversified Australia

MELBOURNE, Australia – 29 October 2026 – Diversified Australia has announced the promotion of Laura Reddaway to General Manager, effective immediately.

Reddaway, who most recently served as Head of Product for Diversified Australia, brings extensive experience in the events industry, with a strong background in commercial leadership, business development and product strategy. Her deep understanding of the business and the Australian market positions her well to lead the division through its next stage of growth.

Her appointment follows a successful 2026 event season and a period of strong collaboration across the Australian leadership team, which has continued to drive business performance, support its people and position the portfolio for future growth.

Diversified Australia enters 2027 with an established portfolio of leading industry events and new growth opportunities. These include the official launch of Fire Security Expo, building on its introduction alongside Security Exhibition & Conference in 2026, and FoodTech Sydney, expanding the company's offering to Australia's food manufacturing industry.

In her new role, Reddaway will oversee the Australian division's strategy, commercial performance and growth initiatives, working closely with the leadership team to strengthen the business, develop its people and continue delivering value to customers and industry partners.

“I'm incredibly proud to be stepping into the General Manager role at Diversified Australia. Having been part of this business for the past four and a half years, I've seen firsthand the talent, passion and commitment of our people and what we're capable of achieving together,” said Reddaway.

“We have a strong foundation, an exciting portfolio of events and some great opportunities ahead of us. I'm looking forward to working alongside our leadership team and the wider business to continue to grow our brands and create meaningful opportunities for our people and our customers.”

“Laura’s experience and deep understanding of our business make her an excellent choice to lead Diversified Australia,” said Theodore Wirth, President and CEO of Diversified. “She has demonstrated strong leadership and a clear understanding of what drives success for our customers. We have a talented team and an established portfolio of events in Australia, and I’m confident Laura will build on that foundation while creating new opportunities for our business and our people.”

Reddaway’s appointment reflects Diversified’s commitment to developing internal talent and positioning its businesses for long-term success. Under her leadership, the Australian division will continue to focus on delivering valuable experiences for the industries and communities it serves.

About us:

About Diversified

Diversified is a global B2B events and media company, headquartered in Portland, Maine, that connects businesses and strengthens communities through industry-leading exhibitions, conferences and digital media. With operations in Australia, Canada, the United Kingdom and Europe, and the United States, Diversified brings professionals together to share knowledge, build relationships and drive business growth.

Diversified Australia’s portfolio includes Fine Food Australia, FoodPro, FoodTech Qld, Energy Exchange Australia, Security Exhibition & Conference and Integrate, with Fire Security Expo and FoodTech Sydney launching in 2027.

For more information, visit www.divcom.net.au.

Contact details:

Felicity Parker
Head of Marketing
Diversified Australia

[email protected]