EXPERT ALERT: The neuroscience of Black Friday Sales

NeuRA (Neuroscience Research Australia)

Are you being inundated with texts and emails promoting Black Friday sales? Have you purchased items you didn’t really need? What’s the neuroscience behind these marketing techniques and how can we avoid them?

NeuRA’s Chief Executive Officer and Institute Director, Scientia Professor Matthew Kiernan, AM, is available to talk about:

The neuroscience of Black Friday marketing and why we love a sale
What we can do to resist these marketing strategies – particularly when our budgets are tight!
What we should do instead of scrolling and shopping to support our brain health

About us:

Neuroscience Research Australia (NeuRA) is an independent, not-for-profit research institute based in Sydney aiming to prevent, treat and cure brain and nervous system diseases, disorders and injuries through medical research. To learn more about NeuRA: www.neura.edu.au

Contact details:

Katana Smith
Senior Media and PR Advisor
0452 140 477

[email protected]