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Fig & Bloom Launches High Floral Design, a Couture Approach to Flowers

Fig & Bloom

Key Facts:

• Fig & Bloom has launched High Floral Design, a made-to-order floral collection inspired by co-founder Kellie Brown's background in fashion, treating floristry as a design discipline rooted in line, proportion, colour, and restraint.
• The debut collection features three arrangements — Soleil, Carmen, and Sienna — each built around a distinct colour palette using flowers such as phalaenopsis, calla, carnation, hydrangea, and copper beech, with each piece priced at $449.
• Brown describes the approach as composing bouquets in the same considered way one might think about getting dressed, ensuring every stem serves a purpose within the overall form.
• The collection was unveiled at an intimate long lunch at Restaurant Hubert in Sydney, co-hosted by creative Holly Boorman, with guests from the fashion, media, and creative industries attending for French food, candlelight, and a first look at the arrangements.
• High Floral Design is available to order now at figandbloom.com, with delivery across Sydney, Melbourne, and Brisbane.

Fig & Bloom Launches High Floral Design, a Couture Approach to Flowers

Co-Founder Kellie Brown draws on her background in fashion for a made-to-order collection built on line, proportion and restraint, unveiled at an intimate lunch at Sydney's Restaurant Hubert co-hosted by creative Holly Boorman. 

 

SYDNEY, Australia, 29 September 2026 

Fig & Bloom has launched High Floral Design, a made-to-order collection that treats floristry as a design discipline rather than a delivery service. The brand calls it the start of a new era: sending flowers, reimagined as a statement of taste rather than a gesture.

 

Born from co-founder Kellie Brown's years in fashion, High Floral Design returns flowers to the language of artisanal luxury. Line, proportion, colour and silhouette are handled as something sculptural - fewer stems, more intention, with every arrangement composed as a study in form, colour and restraint, much like what you would see on the runway in Paris. 

The debut collection comprises three made-to-order arrangements, each built around its own palette:

• Soleil (yellow / white): phalaenopsis, calla and carnation in pale yellow and cream, under a fall of hanging amaranthus.

• Carmen (pink / apricot): hydrangea and phalaenopsis from blush to apricot, trailed with rose-pink amaranthus.

• Sienna (rust / terracotta): copper beech, wide and low, carrying peach phalaenopsis, carnation and white calla.

Each arrangement is made to order and priced at $449.

"I never wanted to be a florist who just puts flowers in a vase and sends them out the door," said Kellie Brown, co-founder and creative director of Fig & Bloom. "High Floral Design is really me bringing my fashion years into the studio. You think about a bouquet the way you'd think about getting dressed properly: the line of it, the proportions, how the colours sit together, the shape it makes in a room. Every stem has to be doing something. If it isn't, it comes out."

To mark the launch, Fig & Bloom took over the Theatre Royale at Restaurant Hubert in Sydney for an underground long lunch, co-hosted with creative Holly Boorman. Guests, including stylists Monica Morales, Fleur Egan and influencers, Alex Talfino and Ciara Keva, gathered for French food, moody florals, a chance to dress up and a first look at the collection.

“The idea was to take florals out of the pretty box and treat them more like fashion. Sculptural, provocative, a little undone and completely alive. So we built a world around it. Candlelight, French food, theatrical florals and a table of brilliant humans from fashion, media and the creative industries,” said co-host Holly Boorman.

 

 

 

 

 

 

 

 

 

 

 

 

 

Fig & Bloom co-founder, Kellie Brown                                                                                                                                       Holly Boorman    

 

High Floral Design is available now at figandbloom.com, with delivery across Sydney, Melbourne, and Brisbane.

Media Assets High-resolution campaign imagery: HERE | High-resolution event imagery: HERE

About us:

Fig & Bloom is an Australian floristry studio built around craft and storytelling in equal measure, reaching an owned and earned audience of more than two million during campaign periods across email and social.

Contact details:

Grace Avery | PR & Partnerships, Fig & Bloom | [email protected]