FOREVER NEW MARKS 20 YEARS WITH NEW CAMPAIGN AND LOOKS TO ITS NEXT PHASE OF GLOBAL GROWTH
MAXMEDIALAB
From one Melbourne store in 2006 to more than 24 countries and 466 locations worldwide, FOREVER NEW is celebrating 20 years as one of Australia’s most international fashion brands.
What began as a homegrown label has evolved into a global business with a growing presence across Australia, India, Canada, the Middle East, South Africa, Ireland, United Kingdom and the United States, where the brand continues to build through its Ever New digital business and partnership with Nordstrom.
The constant throughout that expansion has been a clear understanding of the woman it dresses and an ability to evolve with her. FOREVER NEW has evolved from a brand synonymous with occasion dressing into a complete wardrobe destination spanning work, weekends, travel and events, while retaining the femininity, fit, quality and attention to detail that have defined the brand since its beginning.
“Reaching twenty years is an important milestone, but what excites me most is what comes next. We have built an Australian brand with genuine international scale while staying very clear about who our customer is and what she wants from us.”
“Our opportunity now is to continue evolving with her and dressing her across more of her life, elevating our product and customer experience, and taking Forever New to more women in more markets around the world.” - Carolyn Mackenzie, Managing Director of FOREVER NEW.
To mark the anniversary, FOREVER NEW is launching a landmark campaign shot by Pierre Toussaint and Will Brayden, featuring Australian talent including Bambi Northwood-Blyth, Kylah Day, Annalise Dalins and Shan Kerr.
For Northwood -Blyth, who first worked with the brand more than a decade ago, the campaign represents a fitting full-circle moment.
As FOREVER NEW celebrates its first twenty years, the focus is firmly on the future continuing its international expansion, strengthening digital and wholesale partnerships, and building on its ambition to dress women across more of their lives.
From Melbourne to wardrobes around the world, the next chapter is already underway.
“When we started Forever New in Melbourne twenty years ago, our ambition was to create a fashion brand women would genuinely love to wear. To see that grow into an international business across more than 24 countries is something I’m incredibly proud of. This milestone belongs to our people, our customers and everyone who has helped build the brand and we still believe the biggest opportunities are ahead of us.” - Dipendra Goenka, Founder and CEO of FOREVER NEW.
Please view all campaign assets from the 20 Year Anniversary Campaign HERE.
About FOREVER NEW
Founded in Melbourne in 2006, FOREVER NEW has grown from an ambitious homegrown label into a global retail presence, with a footprint spanning more than 30 countries and over 390 stores. Backed by an in-house design studio, pattern room and global manufacturing partners, the brand is committed to crafting fashion-forward, high-quality pieces at an accessible price point, a one -stop destination for the modern woman, from everyday essentials to special, occasion dressing.
For all FOREVER NEW publicity enquiries, please contact:
Nicole Craig, Publicity & Media Liaison Director
Henry Blackwood, Senior Luxury Publicity Manager