Fossil Mothers Day Campaign Launched

Fossil Group Marketing Team - Australia

Dear Editors, 

Sharing the new Fossil Mothers Day collection with you! 

Collection copy highlights for different collection

HARLOW: 

SHE’S THE COOLEST
It’s the gift for mom: Harlow. A ‘90s archival timepiece that’s also a bestseller. Need we say more?

MOTHER OF PEARL
She's a material girl—and proud of it.

Additional product detail language:
Major gifting bonus—genuine mother-of-pearl inlay ensures no two pieces are exactly alike.

WOW FACTOR
She’ll be a showstopper in genuine abalone. Now starring on some of our most iconic styles.

Shorter:

JESSIE BUCKET BAG
When they ask, you can tell them the beads are Italian-made.

Longer:

JESSIE BUCKET BAG
When they ask, you can tell them the beads are Italian-made. They’re even polished and placed by hand in custom-designed settings.

Fossil Store Address: 

• Shop 4061, Westfield Parramatta
• Shop 142, Level 1, Melbourne Central
• https://www.fossil.com/en-au/

Feel free to leverage the assets on your platform, and we are happy to share and send over the collection products with an exchange of feature too :) 

Best,
Fossil Group Marketing Team - Australia