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From Canberra to global growth: Geraldton marks 20 years of Zambrero and 100 million meals donated

Alpha Consult

Key Facts:

·       Zambrero celebrates 20 years of impact today with 100 million meals donated

·       The Geraldton community has been a strong contributor to that impact, with more than 581,820 meals donated as a direct result of local customer support.

31 December 2025: When Dr Sam Prince opened a small Mexican restaurant in Canberra 20 years ago today (31 December), the idea that a fast-casual food business could balance social impact with commercial success was met with deep scepticism.

At the time, few believed a purpose-led model could survive in a highly competitive sector, let alone scale.

Two decades on, Zambrero is a global franchise success operating across Australia, New Zealand, the United Kingdom, Ireland and the United States, with regional communities like Geraldton playing a meaningful role in helping prove the model works.

This December also marked another major milestone for the Canberra-founded brand, with Zambrero surpassing 100 million meals donated to people in need through its global Plate 4 Plate initiative.

The Geraldton community has been a strong contributor to that impact, with more than 581,820 meals donated as a direct result of local customer support.

Dr Prince said the milestone was less about celebration and more about evidence.

“When Zambrero started in Canberra, the idea that a food business could make a real difference while also succeeding commercially had very few believers,” he said.

“Twenty years on, reaching 100 million plates shows that the model works when it’s built properly. What began here has grown into a global franchise because customers and franchise partners backed the idea and proved it could scale.”

Zambrero CEO Daryl McCormack said the business’s longevity reflected the discipline applied to the business model.

“Zambrero didn’t grow because it was idealistic. It grew because the fundamentals stacked up,” he said.

“Purpose was embedded from the beginning, but it’s operational discipline, franchise economics and consistent execution that have allowed the business to scale from Canberra to multiple international markets and sustain that growth over 20 years.”

As part of its 20-year milestone, Zambrero recently gave away 100,000 burritos globally to celebrate reaching 100 million meals donated through its Plate 4 Plate initiative, with each burrito triggering an additional meal donation and adding another 100,000 meals to the tally.

A community-powered mission

Great-tasting food with bold flavours and fresh ingredients is only one part of Zambrero’s story. The other part? Helping end world hunger.

Through the Plate 4 Plate initiative, every time a customer orders a regular or big burrito, bowl, Kids Zam Box or retail item, a meal is donated to someone in need. Working with distribution partners including Rise Against Hunger, Love Mercy Foundation and Foodbank, Zambrero has now donated more than 100 million meals, with the number growing every day.

Dominic Hole, who has been a Zambrero franchisee for 13 years, with a restaurant in Geraldton and two in Perth, said reaching 100 million meals donated in the Plate 4 Plate initiative was a "monumental achievement''.

The Geraldton store alone has contributed 581,820 meals to the Plate 4 Plate initiative and Mr Hole says that the 100 million meals donated for Plate 4 Plate to date is "just the start of it''.

Mr Hole plans to go visit South Africa in 2026 on Zambrero's next Plate 4 Plate vision trip  to see the initiative first hand.

"The strength of Plate 4 Plate is it is so easy to make a difference. Buy a burrito or a bowl and you are donating a meal to a person in need and helping fight world hunger just by having lunch.''

Zambrero Geraldton is located at Shop L01, 026 Northgate Shopping Centre, 110 Chapman Road, Geraldton, WA.

About us:

About Zambrero:
Zambrero is Feel Good Mex. A restaurant franchise serving fresh and Mexican-inspired food, with a humanitarian enterprise at its heart. Zambrero is committed to helping end world hunger through its Plate 4 Plate initiative, which donates a meal to someone in need with every burrito or bowl purchased.

Zambrero was founded in Canberra, Australia, in 2005 by Dr Sam Prince, who was a 21-year-old medical student at the time. He has grown the brand to be Australia’s largest Mexican group, with now over 300 restaurants across all Australian states and the globe in the US, United Kingdom, Ireland and New Zealand.

For more information, visit zambrero.com.au  

About Plate 4 Plate:
Zambrero’s mission is to help end world hunger through its Plate 4 Plate initiative. With every regular burrito or bowl purchased, a meal is donated to someone in need through its partners at Rise Against Hunger, Love Mercy and Foodbank.


Since its inception, the company has donated over 100 million meals.



Visit zambrero.com.au/plate4plate

Contact details:

For media enquiries, please contact LJ Loch at [email protected] or 0488 038 555