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From hidden gem to must-visit destination: Scenic Rim launches new Visitor Guide

Scenic Rim

Key Facts:

The Scenic Rim Visitor Guide will be available at visitor information centres, tourism hubs and key travel touchpoints across Queensland and surrounding states, helping to position the region front-of-mind for future travellers.

 

ALSO ONLINE at www.visitscenicrim.com.au/visitor-guide and https://www.destinationscenicrim.com/plan/

A note for editors, writers, JOURNALISTS, TRAVELLERS, FOODIES, ADVENTURERS, LUXE SEEKERS, AND THOSE CURIOUS …….

 

The Scenic Rim has always been beautiful. Now it’s becoming unforgettable.

Today marks the launch of the region’s first official Visitor Guide in almost eight years, and honestly, what’s happened in those eight years is extraordinary. Images and video here

 

At a time when travellers are looking for meaningful escapes closer to home, places that offer connection, nature, adventure, food, wellness and space to breathe, the Scenic Rim has emerged as one of Australia’s most exciting regional tourism destinations.

 

The numbers tell part of the story. In 2025, the region welcomed more than 787,000 day visitors and almost half a million overnight visitors, contributing more than $217 million to the local economy and supporting over 1,200 jobs across tourism, hospitality, food, events and accommodation.

 

But the real story is what’s happened on the ground. Eight years ago, the region wasn’t known as a luxury escape destination and now it’s home to extraordinary eco cabins, wellness retreats, vineyard stays and some of Queensland’s most sought-after accommodation experiences.

 

Eight years ago, food tourism here was still emerging and now the Scenic Rim Eat Local Movement is a Queensland Tourism Awards Gold winner and one of Australia’s leading paddock-to-plate tourism success stories.

 

Eight years ago, the region didn’t hold ECO Destination Certification through Ecotourism Australia and now it does, alongside almost 20 certified operators leading the way in nature-based and sustainable tourism.

 

And perhaps most importantly, the region has achieved all of this without losing its soul.

 

This Visitor Guide features 100 tourism operators and experiences; from ancient World Heritage-listed rainforests and iconic stays like O’Reilly’s Rainforest Retreat celebrating 100 years, through to camel dairies, sunflower festivals, farm stays, distilleries, cliff-top adventures, paddock-to-plate dining experiences and some of Australia’s most awarded tourism operators.

There really is nowhere else quite like it.

 

The Scenic Rim is now internationally recognised for adventure tourism, eco-tourism, food tourism, wellness escapes, farm stays and events, but at its heart, it remains wonderfully grounded.

Yet it’s still the kind of place where farmers wave from paddocks, where local producers know your name, where food tells the story of the land and where visitors leave feeling better than when they arrived.

 

And perhaps that’s why this region continues to resonate so strongly with travellers from across Queensland, Australia and increasingly, the world. In 2026, authenticity isn’t a trend.

It’s everything.  

 

 

From hidden gem to must-visit destination: Scenic Rim launches new Visitor Guide and invites travellers to stay longer and discover more

 

The Scenic Rim’s rich landscapes, vibrant villages and world-class visitor experiences have been brought together in a stunning new Visitor Guide designed to inspire travellers to explore deeper, stay longer and connect with the heart of the region. Images and video here

 

The new 64-page Scenic Rim Visitor Guide is packed with inspiration and practical information, the guide showcases the region’s diverse tourism offering — from breathtaking natural wonders and scenic drives to boutique accommodation, local flavours, authentic country hospitality and unforgettable experiences across the Scenic Rim.

 

The guide features a series of curated multi-day itineraries designed to encourage travellers to venture beyond a single destination and experience more of the Scenic Rim’s unique character, helping to drive longer stays and greater visitor spend across the region.

 

Scenic Rim Mayor Tom Sharp said the guide would play an important role in supporting the continued growth of the region’s visitor economy while strengthening awareness of the Scenic Rim as one of Queensland’s leading tourism destinations.

 

“The Scenic Rim is home to an extraordinary collection of experiences that continue to attract visitors seeking genuine connection, nature-based adventure and premium regional tourism experiences,” Mayor Sharp said.

“This new Visitor Guide beautifully captures the essence of our region and provides visitors with the inspiration and information they need to confidently explore our towns, villages and landscapes.

 

“It also reflects the strength of collaboration within our tourism industry, with Visit Scenic Rim and Destination Scenic Rim working together to create a valuable resource that supports local operators and encourages visitors to immerse themselves in everything our region has to offer.”

 

Destination Scenic Rim Chairperson Mary-Clare Power said the guide was an important tool for tourism operators across the region.

 

“This guide has been developed to not only inspire visitors, but to actively support our tourism industry by showcasing the incredible breadth of experiences available throughout the Scenic Rim,” said Mary-Clare. “It tells the story of our region in a way that encourages exploration, discovery and meaningful connection with our communities and businesses.”

 

The Scenic Rim Visitor Guide will be available at visitor information centres, tourism hubs and key travel touchpoints across Queensland and surrounding states, helping to position the region front-of-mind for future travellers.

 

ALSO ONLINE at www.visitscenicrim.com.au/visitor-guide and https://www.destinationscenicrim.com/plan/

 

Contact details:

Kath Rose on 0416 291 493 or email [email protected]