From Indecision to 'I Do': MALTESERS® and PEDESTRIAN.TV turn wedding dilemmas into delicious decisions

Soda Communications

Following the launch of the $60,000 dream wedding competition, Maltesers, alongside its agency Publicis OneMars, teamed up with PEDESTRIAN.TV to follow the winning couple’s journey to ‘I do’ in a new three-part reality-style content series hosted by Brittany Hockley.

The nationwide Maltesers competition saw more than 700 couples enter in under three weeks, with NSW couple Bianca and James taking home the prize to have their dream wedding brought to life. Their journey from wedding planning to the big day will now unfold across PEDESTRIAN.TV’s digital and social platforms.

Content series host Brittany Hockley said the competition was a fun way to celebrate the launch of Maltesers Duos. The Maltesers Duos creative platform ‘Making Indecision Delicious’ is all about the idea that sometimes when you’re faced with two great choices, you really can have both. 

“That idea became the creative foundation for the PEDESTRIAN.TV original, From Indecision to ‘I Do’, which follows Bianca and James as they navigate all the ‘this or that’ moments that come with planning a wedding,” Brittany said.

“Wedding planning is full of those moments where you feel like you have to pick one thing and give up another, so I love that this series flips that idea on its head. Why should you have to choose when you can have both?

“Bianca and James have such a genuine story, and you can really see their different personalities come through in the choices they’re making. It was so much fun helping them navigate those moments and seeing their dream wedding come to life.”

NSW couple Bianca and James have been together for seven years, engaged for almost four, and are parents to twin boys. Like many couples, they have had many contrasting ideas about what their wedding day should look like, making them a fitting pair to bring the Maltesers Duos proposition to life.

Bride Bianca said the experience gave the couple the chance to bring their different ideas together and create a wedding that felt true to both of them.

“We’d been engaged for years and kept going back and forth about what we wanted our wedding to actually look like, so the idea that we didn’t have to make those tricky choices was a weight off our shoulders,” Bianca said. 

“We have different ideas about a lot of things, but I think that’s also what makes us work. Being able to bring those different sides together and celebrate this moment with our boys makes the whole experience so special.”

Each episode tackles a different wedding dilemma, combining reality-style storytelling with Brittany’s playful hosting style to explore the decisions behind Bianca and James’ big day.

The three-part PEDESTRIAN.TV original sits alongside social-first videos putting Australia’s strongest wedding opinions to the test through quick-fire vox pops and playful prompts. Together, the content brings Maltesers Duos’ ‘Making Indecision Delicious’ platform to life.

Please find additional images here: Maltesers x Bianca and James

PEDESTRIAN.TV is one of Australia's leading youth media brands, delivering entertainment, culture and lifestyle content to a highly engaged national audience.

Maltesers is a confectionery brand from Mars Snacking, known for its light, crunchy malt centres wrapped in chocolate. Maltesers Duos is the brand's newest product innovation.

Emily Stojcevski
Soda Communications
[email protected]
0409552913