From Wagyu Salami to Postpartum Care: Aussie Shoppers Name The 2027 Products of the Year

Product of the Year

Australian Shoppers have once again had their say, with 32 products recognised in the Product of the Year Australia 2027 Awards.  Backed by independent consumer research conducted by NielsenIQ, the awards celebrate product innovation across everyday categories, from groceries and convenience meals to household essentials, personal care and lifestyle products 

Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  In Australia, the Product of the Year seal is backed by the votes of 5,000+ consumers, serving as a shortcut for shoppers and saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.

Product of the Year accepts entries every year from products that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Nielsen research.  Winning products will be announced in November of each year and receive the right to use the POY seal in marketing communications for one year.

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