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Get Game Day ReadY: Y Series Launches Limited-Edition NFL Collection and the Chance to Win a Trip to Super Bowl LXI in Los Angeles

Dialogue on behalf of Y Series

Key Facts:

• Y Series has launched a limited-edition wine collection in partnership with the NFL, celebrating the first-ever NFL regular season game to be held in Australia, taking place at the Melbourne Cricket Ground on 11th September 2026.
• The collection features NFL-inspired packaging across seven popular Y Series varietals — including Prosecco, Pinot Grigio, Sauvignon Blanc, Riesling, Pinot Noir and Shiraz — available nationally from September at Dan Murphy's, BWS, Liquorland and independent retailers for a recommended retail price of $15.
• Y Series, crafted by Hill-Smith Family Estates, will be present at the three-day NFL Kickoff Festival (10th–12th September) at Melbourne Park, offering fans limited-edition cans, a photo experience and a Spin to Win activation.
• From 1st August to 31st December 2026, consumers purchasing Y Series wines from Dan Murphy's or BWS can enter a competition for the chance to win a trip for two to Super Bowl LXI in Los Angeles, with 100 instant-win $100 NFL Shop Australia vouchers also available.
• The partnership reflects Y Series' brand philosophy of bringing people together, with the wines paired to suit various game day occasions, from a Prosecco brunch kick-off to a Shiraz alongside barbecue favourites.
• Please find imagery and further assets here.

As the Official Wine Sponsor of the NFL in Australia and New Zealand, Y Series is helping fans get Game Day ReadY with the launch of a limited-edition Y Series x NFL collection, celebrating the arrival of the NFL’s first-ever regular season game in Australia and bringing wine to the heart of one of the world's biggest sporting moments.

Created to mark the historic 2026 NFL Melbourne game this September, the limited-edition collection features NFL-inspired packaging across some of Y Series' most popular varietals, including Prosecco, Pinot Grigio, Lighter Pinot Grigio, Sauvignon Blanc, Riesling, Pinot Noir and Shiraz. The range will be available nationally from September through Dan Murphy's, BWS, Liquorland and independent retailers, with a recommended retail price of $15.

Crafted by Hill-Smith Family Estates, Y Series has built a reputation for approachable, easy-drinking wines designed to suit every occasion. Guided by the philosophy that there's a "Y for every why", the brand is all about bringing people together – making its partnership with the NFL a natural fit as fans prepare to celebrate one of the biggest sporting events ever to take place on Australian soil.

Karl Martin, Chief Executive Officer of Hill-Smith Family Estates, says the NFL’s first-ever regular season game in Australia presents a unique opportunity for Y Series to be part of one of the year's biggest cultural and sporting moments.

"The NFL Melbourne Game coming to Australia is a huge moment for sports fans, and we're proud that Y Series will be part of how people celebrate it.

"Whether it's gathering friends for a watch party, heading to Melbourne for the game or simply enjoying the atmosphere surrounding the event, this partnership is about creating memorable moments and giving fans another way to connect with the excitement. That's exactly the sort of occasion Y Series was made for."

To help fans get Game Day ReadY, Y Series has paired its wines with some of the season's most iconic NFL occasions. From Prosecco for a brunch-style kick off and Pinot Grigio for halftime bites to Shiraz alongside smoky barbecue favourites, the collection has been designed to complement game day energy.  

Y Series will also bring the partnership to life when the NFL makes history at the Melbourne Cricket Ground (MCG) on 11^th September 2026, with limited-edition Y Series cans for fans to enjoy during the game as well as at the 3-day NFL Kickoff Festival in Melbourne Park.

Celebrations will continue across the NFL Kickoff Festival, a three-day fan event running from 10^th–12^th September. Featuring immersive experiences, NFL exhibits, Flag Football clinics, live music and family-friendly activities, the festival will transform Melbourne into the home of the NFL fandom in celebration of Australia hosting its first regular season NFL game.  As the official wine partner of the NFL in Australia and New Zealand, Y Series will be activating at the Kickoff Festival offering fans of wine and football a space to kick back with a wine, enjoy a fun photo moment and participate in Spin to Win.

Beyond kick off week in Melbourne, Y Series is also giving fans the opportunity to celebrate season long with the chance to win the ultimate NFL experience. From 1^st August to 31^st December 2026, by purchasing any Y Series wines from Dan Murphy's or BWS, consumers can enter the draw for the chance to win a trip for two to Super Bowl LXI in Los Angeles. Alongside the major prize, 100x $100 instant-win NFL Shop Australia vouchers will also be up for grabs.

Charlotte Offord, NFL General Manager – Australia and New Zealand, says partnerships like Y Series help bring the NFL experience closer to Australian fans.

"The NFL's presence in Australia continues to grow, and partnerships like Y Series play an important role in helping us create meaningful local experiences for our fans. Together, we're giving Australians more ways to connect with the game and be part of the excitement surrounding the NFL Melbourne Game and beyond."

Whether fans are attending the game at the MCG, exploring the NFL Kickoff Festival or hosting their own watch party at home, Y Series is helping Australians get Game Day ReadY.

The Y Series x NFL limited-edition range will be available nationally from September at Dan Murphy's, BWS, Liquorland, and independent retailers (RRP $15).

Please find imagery and further assets here.

 

About us:

About Y Series
Launched in 2002 by the Hill-Smith Family, Y Series was created to bring great wine minus the fuss - just easy-going, flavour-packed varietals, for any occasion. Since then, it’s been the brand’s mission to keep wine approachable, expressive, and never too serious. From the iconic Y Series Pinot Grigio to bold, juicy reds and refreshing bubbles, Y Series proves that great wine doesn’t need to be complicated. Crafted by one of Australia’s most respected family-owned producers, the Y Series wine range champions accessibility and consistency - making it a go-to choice for anyone seeking approachable wine Australia can rely on Y Series.

Contact details:

For more information on the Y Series x NFL partnership, please contact Dialogue at

Kate Harper | [email protected] | 0406 186 625