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GoTransit and SkyBus launch Melbourne's Most Powerful Moving Billboard

GoTransit Media Group

GoTransit has unveiled Melbourne’s largest moving billboard asset, and with Virgin Australia already on board, this premium advertising opportunity is officially taking off. With only a handful of these super-sized SkyBus wraps available, which brands have never been offered before, advertisers now have the rare chance to dominate the iconic airport to CBD corridor with unskippable, high-frequency, high-impact messaging.

SkyBus, a subsidiary of Australasia’s largest bus operator Kinetic, operates the premium airport express service that connects Melbourne Airport to the city centre.

Virgin Australia is the first brand to activate on this format, showcasing bold creative across double-decker SkyBus vehicles operating the ‘Melbourne City Express’ between Melbourne Airport and Southern Cross Station via the Tullamarine Freeway and CityLink. These high-capacity buses travel one of the most prominent gateways into Melbourne, delivering full ownership to advertisers with 100 percent share of voice and unmissable visibility across a corridor travelled by millions each year.

In addition to the external wraps, GoTransit has also launched internal video advertising placements, giving brands a new way to connect with a captive audience mid-journey, further enhancing engagement in this high-value setting.

Eric, Founder & CEO at Lumos, GoTransit’s data partner, adds: "Our audience intelligence solution at LUMOS reveals that the SkyBus format delivers exceptional access to distinct, high-value audience segments. Through unique first party and third party audience data, we've uncovered that passengers on this route features a higher concentration of affluent families, millennial professionals, and urban glamour shoppers. These are audiences known for their strong purchasing power and brand engagement.”

This latest move expands GoTransit’s national footprint and strengthens its premium suite of transit assets, which includes London Cabs, Light Rail, and Double Deckers.

Kirrily Hirst, Director of Sales at GoTransit Media Group, says the launch of SkyBus signals a new level of scale and sophistication in transit advertising.“SkyBus delivers everything a brand could want from an out-of-home campaign. It offers visibility, frequency, and an audience that includes both high-value travellers and city-bound professionals. With total brand ownership and a unique journey from the airport into the heart of Melbourne, this product sets a new benchmark for outdoor media.”

Matthew Campbell, Managing Director (Australia) at Kinetic, says with a SkyBus departing Melbourne Airport every ten minutes during peak travel times, this launch provides brands unprecedented large-scale access to one of Melbourne’s most travelled transport corridors.

“The airport-to-CBD route captures a unique mix of international visitors, business travellers, and daily commuters – giving advertisers an opportunity to deliver their brand messaging to a diverse audience in an impactful way.

“We’re thrilled to see this premium advertising asset come to life with our partners at GoTransit, driving powerful brand experiences along one of Melbourne's most important transport arteries.”

With limited availability and strong demand already underway, this new asset is set to become one of the most exclusive and sought-after advertising platforms in the country.

As Australia’s largest transit media supplier, this addition reinforces GoTransit’s ability to deliver unrivalled audience reach across the country’s busiest and most influential commuter networks.

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About us:

ABOUT GOTRANSIT MEDIA GROUP

GoTransit Media Group has been a leader in transit out-of-home advertising for over 14 years, delivering innovative and impactful campaigns across buses, light rail, and taxis. With a mission to revolutionise transit advertising, we combine creative excellence with strategic insight to help brands connect with audiences on the move.

Our comprehensive approach spans creative design, production, and strategic placement, ensuring every campaign resonates and delivers results. Driven by a dedicated team passionate about audience engagement, we pride ourselves on pushing the boundaries of what’s possible in transit media.

At GoTransit, we elevate brands by embedding them in the heart of the community, creating meaningful connections and driving success through innovative advertising solutions.

Contact details:

GoTransit contact:

Brooke Hindmarsh 

Marketing Lead, GoTransit Media Group 

[email protected] | 0419 749 478

Media contact:

Ellen Hill

PR & Communications Specialist, Sunny Advertising

[email protected] | 0424 791 904