Harrolds 2.0: A New Era of Luxury Menswear Begins in Sydney

Harrolds

One of the most recognisable names in luxury menswear retail is making a return to Australia. Harrolds will relaunch in Sydney on Tuesday 1 July 2025, ushering in a new era for the iconic brand. 

A new ownership team have acquired the Harrolds brand name and are committed to curating and delivering the very best in global menswear. Harrolds 2.0 arrives with a refined vision - in an era where luxury is both a personal investment and a reflection of identity, Harrolds is set to shape the future of modern menswear for the Australian gentleman.

Led by a New Generation

The relaunch is spearheaded by a new leadership and ownership team with extensive experience in luxury retail and a shared passion for redefining the customer experience. Zia Khorram, Gino Pagano, and Arasch Enayat serve as Harrolds’ new directors, bringing decades of combined expertise across international fashion markets, operations and brand development. Their unified vision signals a bold new future for Harrolds, one that honours its heritage while reimagining its place in the global menswear landscape.

“Without Harrolds in the market, Sydney has been missing an essential destination store for men who love luxury fashion. Harrolds has always stood for excellence, innovation, and individuality, we will maintain that legacy and add a fresh new energy of our own’ commented Gino Pagano, Joint Managing Director, Harrolds.

“We are fortunate to have acquired the brand name from the original owners and are delighted to be able to return this iconic store to Sydney. We have also attracted back many of the front-line sales team, so Harrolds customers will recognise many familiar faces when they visit the store” said Arasch Enayat, Joint Managing Director, Harrolds.

A Landmark Location, Refreshed energy

Harrolds returns to its spiritual home in Westfield Sydney with the 800sqm flagship store featuring luxurious marble finishes, ambient lighting, and custom-designed furnishings - a physical embodiment of timeless sophistication in the heart of Sydney’s luxury precinct.

A Global Portfolio, Curated with Intent

Continuing the legacy of offering the finest in international menswear, Harrolds will present a curated portfolio of the world’s most coveted brands. Core labels include Brioni, Stefano Ricci, Lardini, Isaia, Rick Owens, and Thom Browne, alongside exciting new additions such as Maison Margiela, Jil Sander, Amiri, Balmain, and many more.

Driven by Heritage. Defined by Vision

With over 40 years of heritage, a deeply loyal customer base, and an intimate understanding of Australia’s luxury landscape, Harrolds is poised to reassert its position as the definitive authority in luxury menswear.

About Harrolds

Founded in 1985, Harrolds has a storied history as Australia’s pre-eminent luxury menswear retailer, celebrated for its curated selection of global fashion houses and dedication to personalised, high-touch service. The business operated flagship stores in Sydney and Melbourne. Unfortunately, after almost 40 years Harrolds Melbourne, Sydney and online operations shut down in November 2024 and that business went into liquidation. Now with the brand name under new ownership and the experienced leadership team of Zia Khorram, Gino Pagano, and Arasch Enayat, Harrolds enters an exciting new chapter grounded in heritage and propelled by innovation. Please note that Harrolds 2.0 has no ownership links or management ties with the original Harrolds 1.0 business.

Sophie Webster-Nokes
Publicist, MAXMEDIALAB
[email protected]
+61 432 421 586