HOORAY! BRISBANE SECURES BLUEY'S WORLD UNTIL 2028
Cinnamon Watson
Key Facts:Bluey’s World will remain exclusively in Brisbane until 3 February 2028
In addition to welcoming over half a million visitors, Bluey’s World has generated more than 501,107 direct visitor nights and contributed $156.9 million in total direct and incremental expenditure across the state.
Bluey’s World will remain exclusively in Brisbane until 3 February 2028, following strong demand since opening. Since launching in November 2024, the experience has welcomed more than half a million visitors, cementing its popularity with audiences from across Australia and around the world.
The extension reinforces Brisbane as the home of Bluey’s World, further strengthening Queensland’s reputation as a leading destination for premium tourism experiences.
The immersive experience, inspired by the globally beloved TV series Bluey, offers a distinctive, guided experience for families and fans. Featuring innovative set designs, interactive games, and fun activities for kiddos and grown-ups alike, Bluey’s World has been thoughtfully crafted to reflect the spirit of the series, encouraging creative play, and connection – for real life.
Sharon Wilson, Director of Brands & Licensing, BBC Studios ANZ said, “Bluey holds a very special place in the hearts of families around the world, and Bluey’s World captures that magic in a truly meaningful way. Extending the experience until 2028 allows even more fans to step into Bluey’s World and create lasting memories, while celebrating the creativity and storytelling that started right here in Brisbane.”
Since opening, Bluey’s World has delivered significant economic benefits for Queensland, driving strong interstate and international visitation, supporting local businesses and reinforcing the state’s tourism economy.
Andrew Kay, Producer, Bluey’s World said, “In addition to welcoming over half a million visitors, Bluey’s World has generated more than 501,107 direct visitor nights and contributed $156.9 million in total direct and incremental expenditure across the state*.”
Andrew Powell, Minister for the Environment and Tourism said Bluey’s World demonstrates the power of backing Queensland stories and turning them into world-class visitor experiences.
“Bluey was created right here in Queensland and has become one of our greatest global success stories. Families are travelling from across Australia and around the world to experience Bluey’s World, and now they’ll be able to keep doing so until 2028. This is about backing what makes Queensland special and making sure more visitors experience it for themselves. Destination 2045 is about creating more reasons to visit Queensland, stay longer and explore everything our State has to offer.”
Adrian Schrinner, Brisbane Lord Mayor said Bluey’s World had become one of Brisbane’s biggest visitor drawcards, with people around the globe recognising the city as Bluey’s home.
“Families are travelling from across Australia and around the world to experience Bluey’s World and see the city that inspired the show they love. Extending Bluey’s World to 2028 means more visitors discovering Brisbane’s incredible lifestyle while supporting local jobs, businesses and tourism.”
Bluey’s World is produced by BBC Studios and HVK World, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency.
Bluey’s World tickets are on sale now.
Details:
What: Bluey’s World Brisbane
Where: 281 Macarthur Drive, Northshore Hamilton
Tickets: From AUD$44.90 plus booking fee
Bookings: https://ticketek.blueysworld.com.au
Website | Facebook | Instagram
*IER Research, Bluey’s World, 7 November 2024-17 March 2026
Media enquiries: Cinnamon Watson Publicity | [email protected] | +61 432 219 643
About Bluey
The series follows Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights. In Australia, the show goes out on ABC. Website | Facebook | Instagram | TikTok | Twitter
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
About HVK Productions
HVK Productions is part of the Andrew Kay group of companies, an international theatre Producer and concert Promoter based in Melbourne, Australia. Andrew Kay AM has presented, produced and co-produced countless award-winning theatrical, musical and live stage events. Andrew is also Australia’s leading Producer of children's and family entertainment including the current worldwide tour of Bluey’s Big Play. Previous tours and shows include Hi-5, Bananas in Pyjamas, Playschool, The Cat in The Hat, Giggle and Hoot, Hairy Maclary, The Fairies, LazyTown, ABC Christmas Spectaculars, Horrible Histories - Awful Egyptians and Barmy Britain, We're Going on a Bear Hunt, Dan TDM Live, Deadly 60 as well as multiple tours of Operation Ouch Live. www.akaaustralia.com.au
Contact details:
Cinn Watson 0432 219 643 [email protected]