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HOYTS to bring SCREENX to New Zealand and two additional Australian locations this year

Soda Communications

Key Facts:

• HOYTS is expanding its SCREENX 270-degree panoramic cinema experience to three new locations before the end of the year: Wetherill Park and Green Hills in Australia, and Sylvia Park in New Zealand.
• The Sylvia Park opening will mark HOYTS' first SCREENX location in New Zealand, following successful launches at HOYTS Broadway, Blacktown, and Melbourne Central.
• HOYTS Group CEO and President Damian Keogh cited strong guest response as driving the continued investment in innovative big-screen formats.
• CJ 4DPLEX CEO Jun Bang described the New Zealand launch as a meaningful milestone, emphasising that SCREENX transforms the auditorium itself into part of the cinematic experience.
• The expansion coincides with a slate of highly anticipated blockbusters scheduled for the second half of the year.

Media release                                                                    For immediate issue 

 

HOYTS to bring SCREENX to New Zealand and two additional Australian locations this year
 
The rollout of SCREENX across the HOYTS circuit continues, with three new cinemas set to open before the end of the year. The immersive 270-degree panoramic movie experience will soon be available at Wetherill Park and Green Hills in Australia, as well as Sylvia Park, marking HOYTS’ first SCREENX location in New Zealand.

The expansion follows the enthusiastic launch of SCREENX at HOYTS Broadway, in addition to the format’s ongoing success at HOYTS Blacktown and HOYTS Melbourne Central. The new screens will give more moviegoers the opportunity to experience next-level cinematic immersion, with visuals extending beyond the main screen and across the auditorium’s side walls.

HOYTS Group CEO and President Damian Keogh said the continued expansion of SCREENX across the HOYTS circuit reflects the strong response from guests and the company’s ongoing investment in innovative big-screen experiences.

“We’re excited to continue expanding SCREENX across the HOYTS circuit, bringing this immersive cinema experience to even more audiences across Australia and, for the first time, New Zealand,” Damian said.

“We’ve seen an incredibly strong response from guests, and these three new locations are another important step in our commitment to investing in innovative formats that give moviegoers even more reason to choose the big screen.”

“SCREENX offers a completely unique way to enjoy a movie, with panoramic views surrounding you in your seat. With scenes wrapping around you, it truly places you in the centre of the story.”

CJ 4DPLEX CEO Jun Bang said that bringing SCREENX to New Zealand with HOYTS for the first time is a meaningful moment for the company.
 
 "SCREENX turns the auditorium itself into part of the story, and we look forward to welcoming even more moviegoers across New Zealand and Australia into that experience,” Jun said.

The SCREENX expansion comes at an exciting time for movie fans, with a slate of highly anticipated blockbusters set to hit the big screen in the second half of the year, giving audiences even more reason to make their next movie a trip to HOYTS.

Follow HOYTS Australia on Facebook, Instagram, TikTok, YouTube, Twitter and LinkedIn.

                                                            -ENDS-

About us:

About HOYTS
Since opening the doors of its first cinema in 1909, HOYTS has gone on to become one of the world’s leading entertainment companies, with more than 500 screens and over 59,000 seats across the network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand.
 
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', for consumers to experience films in ways that were never before possible.
 
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theatre chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".
 
SCREENX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other.

Contact details:

For media information, images or to arrange an interview, please contact:

Emily Stojcevski 
Soda Communications
E: [email protected] 
T: 0409 552 913 

Karen Black 
Soda Communications
E: [email protected] 
T: 0406 383 186