HP Launches Its First Next Gen AI-Powered 2-in-1 Laptop powered by Intel®

Sydney, Australia October 29, 2024 — Today HP Australia has launched its first next-gen AI PC 2-in-1 laptop. The HP OmniBook Ultra Flip 14 Next Gen AI PC, powered by AI accelerating Intel® Core™ Ultra processors, offers uncompromising style, performance, and flexibility for those seeking the ultimate AI experience.

The HP Omnibook Ultra Flip delivers lightning-fast responsiveness with a dedicated NPU capable of up to 48 TOPS. It is also one of HP’s most secure consumer devices, fortified with industry-leading HP Wolf Security for peace of mind and efficiency. Users can run AI locally on their PC for maximum performance, efficiency and privacy.

"Increasingly, we are demanding personalised experiences, and this new laptop delivers by seamlessly adapting to our diverse environments—whether we’re logging on from home or a café." said Rachael Williams, HP Head of Personal Systems ANZ, "It’s not just about automating tasks; it’s about understanding and catering to our unique needs, enhancing creativity and productivity in ways we never thought possible."

Reinventing the era of AI PCs

We have moved from the confines of the office to other workplaces, and AI has empowered this change by reshaping creativity and productivity. HP’s second annual report of the Work Relationship Index showcases that at least 66% of Australian knowledge workers feel that AI makes their jobs easier, and nearly two-thirds (65%) are customising their use of AI to be more productive.

Created for tech-savvy freelancers and on-the-go creators, the HP Omnibook Ultra Flip features the best AI that the technology sector has to offer and personalised experiences through AI:

Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 3K OLED display offers an immersive visual experience to draw or review creative designs.^[1] Personalise content generation on the HP’s first next-gen AI convertible PC with inking and a haptic touchpad.[2] Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The HP OmniBook Ultra Flip leverages the Intel® Core™ Ultra processor (Series 2)^[3] with three dedicated AI engines, CPU, GPU & NPU,^[4] delivering up to 20 hours of battery life (local video playback)[5] for a seamless creation experience.
Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and protecting against cyber-threats.[6] McAfee Smart AI™ Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.[7]
Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimising energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics,^[8] and an EPEAT® Gold with Climate+ and ENERGY STAR® certified design.^[9]

Best in class AI Camera adapts to you

Personalisation Built-In: HP AI Companion & Poly Camera Pro

The HP OmniBook Ultra Flip is equipped with HP AI Companion[10] and Poly Camera Pro,[11] which personalise and optimise a user’s experience for greater productivity and collaboration.

Interact intuitively: AI Companion uses generative AI to help people analyse private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimise PC performance, customise settings, and troubleshoot HP products.
Collaborate clearly: Poly Camera Pro utilises the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.

The HP OmniBook Ultra Flip 14 Next-Gen AI PC is available online at hp.com.au with prices starting at $2,999.00 AUD.

[1] All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower.

[2] HP internal analysis based on all Next Gen AI convertible PCs in the market as of September 2024.

[3] Multi-core is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Intel’s numbering is not a measurement of clock speed.

[4] Features and software that require a NPU may require software purchase, subscription or enablement by a software or platform provider, and third-party software may have specific configuration or compatibility requirements. Potential NPU inferencing performance varies by use, configuration, software and other factors.

[5] Battery life tested by HP using continuous FHD video playback, 1080p (1920x1080) resolution, 200 nits brightness, system audio level as image default, player audio level at 100%, played full-screen from local storage, headphone attached or through speaker (if no audio jack port), wireless on but not connected. Actual battery life will vary depending on configuration and maximum capacity will naturally decrease with time and usage.

[6] Based on HP Wolf Security support, which includes a hardened HP BIOS with HP Sure Start and Endpoint Security Controller (ESC). Select capabilities require BIOS configuration.

[7] McAfee Deepfake Detection is offered as a 30-day trial feature in addition to the McAfee pre-installed trial. Account subscription required. Must login to the McAfee app and activate the Deep Fake detection feature by consenting to install a browser extension. After trial expiration customers will have an option to add the Deepfake Detection feature with an in-app toggle at any time.

[8] Laptops manufactured with recycled ocean-bound plastic material in product speaker enclosures, recycled aluminum material in product cover and post-consumer recycled plastic in keycaps. Percentage of material contained in each component varies by product.

[9] See www.epeat.net for registration status and tier levels by country.

[10] HP AI Companion is available preloaded on select HP next gen AI PCs or is available for download from the Microsoft store and requires a HP next gen AI PC with a NPU supporting 40-60 TOPS and requires Windows 11. Perform requires account setup within 30 days of PC boot or enrollment through the HP AI Companion app. Some features require customer upload of local data. Five (5) library 100MB limit each, supported files may vary at launch include pdf, .txt., .docx files.

[11] Requires Windows OS.

Contact details:

HPAustraliaPR@edelman.com