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Mitchell Filby

Lakeba Group Appoints Mitchell Filby as Independent Non-Executive Director

Lakeba

Mitchell Filby
Mitchell Filby

Lakeba Group Appoints Mitchell Filby as Independent Non-Executive Director

Sydney, 14 September 2026 — Lakeba Group Limited is pleased to announce the appointment of Mitchell Filby as an Independent Non-Executive Director, effective 1 September 2026.

Mitchell brings extensive experience across strategy, innovation, commercialisation, technology, digital transformation and market development, together with more than a decade of Board-level and industry governance experience.

His appointment strengthens the Lakeba Board as the Group continues to develop, scale and commercialise businesses across its portfolio, with an increasing focus on artificial intelligence, technology-enabled services and new commercial opportunities.

Mitchell is the Founder and Managing Director of First Rock Consulting, where he advises organisations on strategy, innovation, technology application, commercial market development and business transformation. Throughout his career, he has worked extensively with global technology organisations, enterprise customers, channel partners and emerging technology businesses across Australia and international markets.

He brings particularly deep experience in the global office technology, document imaging and Managed Print Services industries, including an understanding of both direct and indirect channel models, enterprise customer requirements, technology commercialisation and the evolving role of artificial intelligence within workplace and document ecosystems.

Mitchell brings more than 10 years of Board Director experience with the US-based Managed Print Services Association (MPSA), where he has also held senior leadership roles across a number of industry committees. His broader career has included executive, advisory, innovation and commercialisation roles supporting established businesses, technology ventures, start-ups and industry organisations.

Mitchell holds a Master of Business Administration, majoring in Strategic Management, from the University of Technology Sydney.

Lakeba Group Chairman Giuseppe Porcelli said Mitchell's appointment brings additional strategic and commercial experience to the Board at an important stage in the Group's development.

“Mitchell brings a valuable combination of strategic thinking, technology and innovation experience, industry knowledge and an extensive international network. His experience in building markets, developing commercial opportunities and working across complex technology ecosystems will provide valuable perspective to Lakeba and our portfolio businesses as we continue to build, scale and position businesses for future growth.”

Mitchell Filby said:

“I am pleased to join the Lakeba Group Board and look forward to contributing to the Group's next phase of development. Lakeba has built a diverse portfolio of technology businesses, and I see significant opportunity to support the Board and management teams in strengthening strategy, commercialisation, market positioning and long-term value creation.”

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