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Loring Launches New Knowledge Base to Elevate Customer Support

Loring Smart Roast, Inc.

SANTA ROSA, Calif.--BUSINESS WIRE--

Loring Smart Roast, Inc. announced the launch of a new mobile-friendly Knowledge Base designed to give customers and field technicians faster access to technical information. The platform brings hundreds of machine-specific documents and troubleshooting resources into one centralized, easy-to-navigate destination for Loring’s global customer base.

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For more than 20 years, Loring has challenged conventional thinking in coffee roasting through engineering focused on precision, efficiency, consistency and sustainability. The Knowledge Base extends that same standard into the ownership experience, helping customers access expert information, reduce avoidable downtime and operate with greater confidence.

“Being able to search for information based on roaster model or serial number makes it that much more useful,” said Doug Graf of Vintage Works Ltd. “Loring is unique in the industry in making this information available to all of its customers in such an accessible format.”

“Technical support is central to the customer experience,” said Paul Robinson, Technical Services Manager for Loring Smart Roast, Inc. “Our customers told us they want easier access to the information needed to maintain their machines and address basic troubleshooting and repairs. Our priority is to help keep their roasteries operating, so we provided machine-specific guidance available whenever and wherever they need it.”

The Knowledge Base is one part of Loring’s broader commitment to supporting customers throughout the full life of their equipment—from initial installation and training to day-to-day roasting, preventive maintenance and long-term service. It builds on existing resources, including Essentials Service Kits, collections of key parts tailored to each Loring model. Loring will continue expanding this support ecosystem to help customers anticipate needs, resolve issues more efficiently and feel supported for years after their purchase.

To learn more, visit www.loring.com.

About Loring Smart Roast

Based in Santa Rosa, California, Loring Smart Roast, Inc. designs and manufactures innovative coffee roasting systems that combine efficiency, precision, and sustainability to produce superior coffee with 80% less waste than a traditional roaster. Loring’s patented single-burner technology and integrated PID controls have set a new standard for fuel savings, roast consistency, and environmental responsibility in the specialty coffee industry.

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Contact details:

Scott Burchell, Director of Sales and Marketing
Loring Smart Roast, Inc.
Email: [email protected]