Material Names Raman Kalra President, Asia Pacific

Material

– New appointment brings AI-first expertise and deep Asia Pacific fluency to help global clients accelerate performance across the region –

Material, an intelligent growth company providing consumer data and insights, brand strategy and product innovation, is pleased to welcome Raman Kalra as President, Asia Pacific (APAC).

Kalra’s appointment comes as Material continues to expand its global footprint with capabilities across insights, strategy, design and marketing technology. Kalra will lead the company’s APAC operations, bringing AI-driven data- and technology-enabled solutions closer to both global and local clients for whom the region is strategically vital.

Laila Worrell, Material’s CEO, stated, “This is a transformative time for the industry and our clients. Raman’s expertise in AI-driven transformation and success in APAC makes him the ideal leader as we deepen our commitment to clients who compete in and across this vibrant, growing market.”

Specializing in business transformation and demand engineering through data-backed insights, Kalra will partner with global teams to deliver Material’s full strategy-to-execution capabilities of insights, design and marketing technology to clients across the region.

Kalra commented, “I am excited to lead Material in APAC as we intensify our commitment to global clients and especially the region. This is a pivotal moment for the industry as we reimagine how human insights and AI-first technology redefine how brands grow and businesses perform. I look forward to leveraging the company’s deep legacy of behavioral insights to build tech-based solutions that help our clients not only understand their markets but also shape them.”

About Raman Kalra, President, Asia Pacific

Raman Kalra brings over 30 years of experience at the intersection of strategy, technology and enterprise growth. He previously served as a senior partner with IBM and PwC Consulting, where he led AI-first growth strategies for global brands across media, telecom and energy.

Most recently, he led Business Transformation Services for IBM in India and South Asia, managing an end-to-end portfolio across digital strategy, AI transformation and customer experience (CX). He also engineered the cross-border acquisition of a Belgian digital energy venture for ReNew, successfully diversifying their portfolio.

About Material

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a 50-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at materialplus.io.

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Media Contact
Tiffany Francis, Material
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