MAXMEDIALAB EXPANDS LUXURY MEDIA OFFERING, JOINING THE INDEPENDENT MEDIA AGENCIES OF AUSTRALIA
MAXMEDIALAB
MAXMEDIALAB, Australia’s leading luxury and premium media agency since 2011, expands focus on media buying division with the appointment of several new roles within the team. The agency, founded by Lynette Phillips, has recently joined the Independent Media Agencies of Australia (IMAA), Australia’s national industry body which represents Australian-owned, independent media agencies.
After 13 years in the industry, MAXMEDIALAB continues to redefine the Australian media landscape, partnering with innovative global brands and crafting visionary campaigns which blend strategic expertise with limitless creativity.
MAXMEDIALAB proudly represents an extensive portfolio of leading global brands including Hermès, Ralph Lauren, Audemars Piguet, Giorgio Armani and Emporio Armani, and Dolce&Gabbana Beauty, with recent new appointments including Dwayne Johnson’s Teremana Tequila and La Prairie.
“MAXMEDIALAB is constantly seeking evolution across all aspects of business, we are thrilled to join the IMAA, and it is a testament to what we deliver as a full-service agency.” – Lynette Phillips, CEO and Founder, MAXMEDIALAB.
“It is an absolute privilege to orchestrate media campaigns that cut through the advertising clutter for some of the world’s most influential and luxurious brands. Joining the IMAA was a clear next step in our multifaceted approach.” – Ruby Gillard, Media Director, MAXMEDIALAB.
Recent media and advertising campaigns executed by MAXMEDIALAB include:
- Teremana takes over the outdoor street mural located off Swanston Street in Melbourne with a hand-painted mural of founder Dwayne Johnson holding a bottle of Teremana Blanco. The site was handpicked by MAXMEDIALAB for its proximity to Melbourne CBD and is, aptly, named ‘The Rock’.
- Dolce&Gabbana wrapped a series of Tesla vehicles in Sydney to mark the launch of the brand’s K & Q Eau de Parfum Intense fragrances. These vehicles, which also operate as part of the Uber network, featured samples of the new fragrances for riders to discover and were used to hand-deliver bespoke gifting sets to social media influencers aligned to the Dolce&Gabbana brand to amplify the campaign.
- Ralph Lauren partnered with menswear style magazine Esquire to create an editorial-led fashion shoot and digital cover with Australia’s top-ranked men’s tennis player, Alex de Minaur, during Australian Open 2024 to showcase the range of Polo Ralph Lauren menswear and the partnership with Tennis Australia.
“On behalf of the IMAA, we would like to welcome MAXMEDIALAB as our newest member. The strong growth of agency, with the world’s leading luxury brands choosing to work with MAXMEDIALAB, is a further demonstration of the power and expertise in the indie sector. We look forward to Lynette and the team’s contribution to the IMAA and sharing the benefits of being a member of our united and growing industry body.” – Sam Buchanan, CEO, IMAA.
Key Facts:
Access supporting imagery assets and campaign examples via Dropbox below:
MAXMEDIALAB Office & Team
MAXMEDIALAB Campaign Examples
About us:
About MAXMEDIALAB
After 25 years in mainstream and corporate media, CEO Lynette Phillips founded MAXMEDIALAB in 2011. She set out to shape a new agency model, one that met the needs and demands of the ever-evolving media landscape. She envisioned a truly integrated luxury agency. Thirteen years on, MAXMEDIALAB continues to thrive with our unique offering.
Through an integrated 360-model, MAXMEDIALAB is at the forefront of creating new digital moments for brands to connect with media, advocates, creators and consumer audiences alike. We unite passionate professionals across all disciplines, from strategy, creative, social, communications, media, digital, experiential and influencers, to take our brand partners to new heights. Our breadth of experience not only allows us to dream big but also execute these ideas seamlessly.
Contact details:
For more information, imagery or other requests, please contact:
JAKE HALPIN | Communications Director
jhalpin@maxmedialab.com.au | 0412 694 088
BRIGETTE BORBELY | Junior Publicist
bborbely@maxmedialab.com.au | 0499 975 373
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MAXMEDIALAB joins the Independent Media Agencies of Australia (IMAA).
