MEDIA ALERT - Breasts deserve more mirror time: Breast Cancer Network Australia brings bold new campaign to Bondi.
Breast Cancer Network Australia (BCNA)
Key Facts:* More mirror time for breasts.
* Know Yourself Feel Yourself Campaign
*New Breast Check Education Video
* Free Breast Check Booths - Bondi Beach. 9 -12th October
* Beach Dip -Women affected by breast cancer in pink swimsuits
Interviews:
Women with lived experience of breast cancer
Breast Cancer Network Australia, CEO Kirsten Pilatti
EMBARGOED until 9th October 8am AEST
Breast Cancer Network Australia (BCNA) will launch its powerful new Breast Cancer Awareness Month campaign, Know Yourself. Feel Yourself., with an unmissable visual activation at Bondi.
When: Thursday, 9th October 2025, from 8:30am
Where: North Bondi Surf Life Saving Club forecourt, North Bondi
(Cnr Ramsgate Ave &, Campbell Parade, North Bondi)
The campaign is focused on the importance of early detection and education, empowering women to recognise the signs of change in their breasts.
At the centre of the BCNA Breast Check Hub is a striking installation designed to reframe the daily habit of looking in the mirror as a life saving action.
Visuals for Media
● BCNA Breast Check Hub - North Bondi Surf Life Saving Club Forecourt transformed into an interactive public self-breast check activation from 9 - 12 October
● Women with lived breast cancer experience will take to the ocean in pink Seafolly swimsuits, leading a public dip at iconic Bondi Beach
● The BCNA Breast Check Booths – a private pop up space featuring a step by step breast self check educational video produced by BCNA
● Crowd and community participation – women invited to swim alongside women with a breast cancer experience.
Key Timings – Thursday, 9th October
● 8:30am – Media call with BCNA CEO and women with a breast cancer experience.
● 8:45am – Women together with supporters have a quick dip at North Bondi.
● 9:30am – Breakfast and storytelling brunch: Three survivors share their experiences with guests together with BCNA CEO.
● 11:00am onwards – Public walk-ins to the Breast Check Hub and Booths.
Interviews Available
● Kirsten Pilatti – CEO, Breast Cancer Network Australia [BCNA].
● Jess Pearce (35, diagnosed at 33) – After being told she was 'too young to have breast cancer ' Jess was diagnosed with DCIS in 2023, Jess underwent a double mastectomy with immediate reconstruction before starting chemotherapy. With a family history of the disease genetic testing revealed she carries the BRCA2 mutation. Completing her nursing degree and embracing her regrown “chemo curls,” she has drawn strength from BCNA resources and her supportive family, who shaved their heads in solidarity.
● Emily Vickers-Willis (34) – Emily discovered she carries the CDH1 gene mutation after her sister Amber was diagnosed at age 27 with early breast cancer, her cancer then spread and she now lives with metastatic breast cancer, that is treatable but not curable. Emily manages her health with monthly self-checks and annual scans and plans a double mastectomy, though timing remains undecided.
● Katie Thorpe (34, diagnosed at 27) – First diagnosed at 27, after discovering a lump whilst in the shower, Katie now lives with Stage 4 metastatic breast cancer. Despite treatment challenges and workplace discrimination, she continues to work as a design professional and advocate for young women affected by breast cancer.
● Kristal Kinsela (44, diagnosed at 43) – A First Nations woman of Jawoyn and Wiradjuri descent, Kristal was diagnosed with early breast cancer in 2024 and has undergone a mastectomy, chemotherapy, and radiation. She draws strength from both Western medicine and cultural healing practices, including bush oil, ocean swims, and time in the sun.
● Nicole Speirs (33, diagnosed at 32) – Nicole was diagnosed with grade 3 breast cancer after discovering a lump and navigating delays to get scans. She underwent a single mastectomy, egg harvesting, chemotherapy, and radiation, completing treatment in August 2025, and is now recovering with the support of her partner. Nicole has no family history of the disease or genetic mutation.
BCNA Campaign Assets – Embargoed until 8:00 am AEDT Thursday 9th October 2025
○ A short film and digital campaign featuring women of all ages and backgrounds.
● Still images from video campaign - LINK HERE
● New breast self-check educational video launching nationally at 8am, 9th October at www.bcna.org.au
● Bondi Breast Check Hub open to the public from 9th–12th October.
About us:
About Breast Cancer Network Australia (BCNA)
Breast Cancer Network Australia (BCNA) is Australia's leading breast cancer consumer organisation, representing over 250,000 individuals affected by breast cancer. Founded in 1998 by Lyn Swinburne, BCNA advocates for, connects, supports, and informs those affected by breast cancer, working with the broader healthcare community to influence a stronger and more equitable healthcare system. BCNA provides free, evidence-based information and support through various channels, including a helpline, online network, and digital resources, ensuring that individuals across Australia, including those in rural and regional areas, have access to the best care, treatment, and support. The organisation is represented by the Pink Lady silhouette, symbolising its focus on the people affected by breast cancer and all those around them, not the disease.
Contact details:
Sophie McGrath
M | +61 402 535 122
E | [email protected]