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Melbourne SEO agency expands into Digital PR as brands seek earned media visibility

GoOutreach

Key Facts:

• Melbourne-based link building agency GoOutreach has launched a Digital PR service in response to growing client demand, with around 30% of existing clients having already requested such support alongside their link building activity.
• The service combines traditional PR tactics, including story development, expert commentary and data-led campaigns, with SEO, earning editorial coverage in online publications that also delivers high-authority backlinks.
• The launch reflects a broader blurring of the lines between SEO and PR, which have historically operated as separate disciplines with distinct budgets and KPIs.
• The rise of AI-powered search tools such as ChatGPT and Google's AI Overviews is a key driver, as editorial coverage can now generate visibility across both traditional search results and AI-generated answers.
• The Digital PR service will be available to new and existing GoOutreach clients from May 2026.

Melbourne-based linkbuilding agency GoOutreach has launched a Digital PR service, expanding its offering in response to growing client demand for marketing campaigns that combine search visibility, media coverage and brand authority in a single unit.

"We've seen a noticeable shift in what clients are asking for," said Ciara McConnell, Media Manager at GoOutreach. "Three years ago they wanted links to help them rank on the first page of Google. Today they're asking how they can earn visibility and credibility across the media and in the search results and AI answers their customers actually turn to. Around 30% of our existing clients have requested Digital PR support in addition to link building, which is what prompted us to launch the service."

Digital PR is a branch of public relations that uses traditional PR tactics, story development, expert commentary and data-led campaigns, to earn brand coverage in online publications. It overlaps with SEO because the editorial coverage it secures typically delivers high-authority backlinks from credible news outlets, the kind of links search engines weight most heavily. GoOutreach's new service offers this work alongside the agency's existing linkbuilding programs.

The launch responds to a broader change in how clients are briefing agencies. SEO and PR have traditionally operated as separate disciplines, with separate budgets and KPIs, but the lines between the two are blurring. The rise of AI-powered search is part of that shift: tools such as ChatGPT and Google's AI Overviews are increasingly surfacing and referencing editorial coverage meaning a single piece of coverage can drive visibility across both traditional search results and AI-generated answers.

The Digital PR service is available to both new and existing GoOutreach clients from May 2026.

Find out more at www.gooutreach.com.au 

About us:

About

GoOutreach is a Melbourne-based agency specialising in Linkbuilding and Digital PR for Australian and international brands.

Contact details:

Ciara McConnell

[email protected]

0416867472