Monash expert: Federal Government announces gambling reforms
Monash University
The Federal Government has today announced a package of gambling reforms, including restrictions on TV, radio and online gambling ads, a ban on celebrity and sports player endorsements, and the removal of gambling advertising from sports venues and player uniforms, with reforms to begin from 1 January 2027.
The announcement follows the 2023 parliamentary inquiry into online gambling chaired by Peta Murphy MP, which recommended a comprehensive phased ban on all gambling advertising and sponsorship, a duty of care on wagering operators, and a national strategy to prevent and reduce gambling harms.
Support is available for anyone concerned about their own or someone else's gambling. Gambling Help Online offers support options including a 24/7 helpline on 1800 858 858.
Available to comment:
Professor Dan Lubman, Executive Clinical Director of Turning Point, Director of the Monash Addiction Research Centre
Contact: +61 408 284 178 or [email protected]
Read more of Professor Lubman’s commentary at Monash Lens
- Gambling harms and addiction
- Gambling advertising and regulation
- Mental health and suicide prevention
Comments attributable to Professor Lubman:
"Today's announcement is a welcome and important step toward recognising gambling harm as a major public health issue in Australia. The measures announced, including stronger restrictions on gambling advertising and steps to reduce exposure to high-risk online betting environments, signal a meaningful shift in how we approach this issue.
"For too long, gambling has been framed as an issue of personal responsibility. But harm is shaped by the environments we create and the way gambling is normalised across our communities, particularly for young people.
“Three out of four Australian children see betting as a normal part of sport, and we know childhood experiences of gambling are associated with higher rates of harm in adulthood. Reducing children's exposure to gambling promotion is both evidence-based and long overdue.
"Regulation alone is not enough. We need investment in early intervention, treatment and support services that people can access before they reach crisis point.
“In my clinical and research work, I see firsthand the impact gambling harm has on individuals and families. Too often, people present late, when financial stress, relationship breakdown and mental health challenges have already taken hold.
"We look forward to the full government response to the Murphy Inquiry when parliament returns on 12 May.”
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