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New Collection Champions Circularity with a Twist

Swarovski

June 13^th, 2025 – Drawing on 130 years of creativity, innovation and savoir faire, Swarovski launches Chroma Twist, a collection developed with circular design principles at its core.

 

Designed by Global Creative Director, Giovanna Engelbert, the jewellery incorporates elements of the Austrian House’s Circular Design Framework, developed in partnership with the Centre for Sustainable Fashion, a leading research center at the University of the Arts London. The framework aims to reduce waste, keep materials in use, and enhance the longevity of pieces.

 

The six all-new designs feature lower impact materials, such as Swarovski ReCreatedTM crystals and metals from recycled sources*, and have been thoughtfully crafted to switch crystal colours and adapt styles for increased longevity of wear and timeless versatility. The Chroma Twist Collection includes:

 

• A rotating bezel set pendant features a Swarovski ReCreated™ Crystal* in blue on one side and a pink one on the other, to increase the versatility of the jewel.  The design is trimmed with ReCreated™ Dark Jonquil Crystals.

 

• Drop earrings have a reversible cushion cut silhouette featuring Swarovski ReCreated™ Crystals in jonquil and green, plus blue, which rotates to reveal a vibrant pink stone.

 

• A colourful cocktail ring is adorned on the sides with small Swarovski ReCreated™ Crystals in blue. A revolving cushion cut stone to the center alternates between a rosy pink crystal and a Swarovski ReCreated™ Crystal in lush green.

 

• An all-around necklace shines with a full surround of Swarovski ReCreated™ Crystals. This two-tone arrangement swivels from green to blue.

 

• A vibrant cuff features three green Swarovski ReCreated™ Crystals that turn to reveal either a pink crystal or a blue Swarovski ReCreated™ Crystal on the reverse side.

 

• A double-sided strand necklace with Swarovski ReCreated™ Crystals in green spins and switches to pink. The design’s magnetic closures allow for the necklace length to be easily adjusted from long to crew to choker, or to create five bracelets of varying lengths.

 

Chroma Twist highlights Swarovski’s creative innovations and commitment to circularity, while celebrating the House’s captivating colour wheel. It exemplifies Swarovski’s unwavering dedication to sustainability.

 

Launched as part of the Swarovski Spring-Summer 2025 campaign, Chroma Twist is available in stores and on swarovski.com.

 

Discover more information about our sustainability targets and achievements in the full Swarovski 2024 Sustainability Report here: SWA_2024_Report_Final.pdf.

 

*Swarovski ReCreated crystals are made with breakage from the crystals’ manufacturing process, using at least 40% less natural resources than standard crystals. Calculations are based on an ISO 14040/44 compliant and reviewed life-cycle assessment. Recycled metals have a lower CO2 impact and minimize the extraction of raw materials according to ecoinvent 3.7.1 emission factors for virgin and recycled metals

 

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Assets linked here.

 

For more information and images, please contact:

Head of Marketing

Goncalo Pinto da Costa

[email protected]

 

PR & Media Executive

Tegan Whitfield

[email protected]

 

About Swarovski

Masters of Light Since 1895

 

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.

Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.