On the 01/08/25, Il Locale Launches 'The Pizza Club' -- All Pizzas Now $22. Every Store. Every Day.
Il Locale Pizza
On the 01/08/25, Il Locale Launches ‘The Pizza Club’ — All Pizzas Now $22. Every Store. Every Day.
PERTH, AUSTRALIA — 28/07/25 — Il Locale Pizza, one of Western Australia’s fastest-growing independent pizza brands, has just made a bold move that’s turning heads across the hospitality industry. With the launch of The Pizza Club, Il Locale is rewriting the rulebook on how pizza should be priced: from the 01/08/2025, every pizza on the menu is just $22 — no exceptions, no gimmicks.
From Scarborough to Subiaco, Currambine to Busselton, Kalamunda to Stirling every Il Locale store is now proudly serving its full pizza menu for one price: $22. Whether it’s a classic Margherita or a loaded special with Italian sausage and roasted potatoes, customers pay the same flat rate. There are no promo codes to enter, no small print, and no time limits — The Pizza Club is for everyone, and it’s here to stay.
“Until now, customers have been forced to choose between affordability and quality. We’ve removed that trade-off. At Il Locale, we deliver top-tier pizza at a fair, consistent price — $22 across the board,” said Mathieu Bourget, Founder and Director of Il Locale.
“This isn’t just a pricing decision — it’s a movement. We’re setting a new standard in the industry by removing inflated pricing and making premium pizza accessible to everyone. No gimmicks. Just good pizza, fairly priced.”
In an industry where prices have continued to climb and quality is often sacrificed in the name of margins, The Pizza Club flips the narrative. Rather than discounting to drive short-term volume, Il Locale has committed to long-term value without compromising on product, quality, or experience.
The idea behind The Pizza Club is simple: good pizza shouldn’t be a luxury item. Il Locale uses high-quality ingredients — imported Italian tomatoes, hand-stretched dough, premium cheeses, and artisan toppings — but refuses to charge $28–$32 like many competitors.
“We believe customers are smarter than ever. They can spot inflated pricing a mile away,” added Bourget. “The Pizza Club is our way of saying: enough is enough. Let’s reset the standard.”
Unlike traditional loyalty programs, there’s no membership required. There’s no need to sign up. If you’re walking into an Il Locale, you’re already in the club.
Key Points at a Glance:
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All pizzas are permanently priced at $22
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Every store, every pizza, every day — no exceptions
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No subscription, no code, no expiry
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High-quality ingredients, uncompromised recipes
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A bold move to challenge overpriced pizza norms
As the hospitality industry faces increasing pressure from rising costs and fickle consumer trends, Il Locale is doubling down on transparency, value, and community-driven culture. The brand’s bold pricing initiative is already generating buzz across social media — with customers praising the simplicity, honesty, and fairness behind the move.
Tell your mate still paying $31 for a pizza — they’ve been overcharged long enough.
Key Facts:
Brand: Il Locale Pizza
Official Launch Date: 1 August 2025
Offer: All pizzas permanently priced at $22
Available At: All Il Locale stores
Number of Stores: 6 company-owned locations across Western Australia
No membership required — every customer is already in
No codes, no subscriptions, no expiry dates
Applies to the full menu — every pizza, every store, every day
Permanent pricing — not a promotion
Top-quality ingredients — no compromise on product
Founded by: Mathieu Bourget
Business Founded: 2021
Employees: 43+
Expansion: National franchise model launching in 2026
Website: www.illocalepizza.com.au
Instagram: @illocalebestinthewest
Contact: mat@illocalepizza.com.au
About us:
Founded in 2021 in Scarborough, Western Australia, Il Locale Pizza started with one clear idea: make people’s lives better with pizza. No culinary background. No investors. Just hustle, heart, and a refusal to do things the boring, overpriced way.
In just a few years, Il Locale has grown into one of WA’s fastest-rising independent pizza brands — known for its bold branding, cult following, and commitment to quality without compromise. Every pizza is made using high-grade ingredients, artisan techniques, and a system that delivers consistency at scale.
In 2025, we launched The Pizza Club — a movement to end confusing pricing and sneaky upsells. At Il Locale, every pizza is $22. No catch. No conditions. Every store, every day.
We’re not trying to be fancy. We’re not trying to be traditional.
We’re here to change the game — one slice at a time.
Contact details:
Media Contact:
Mathieu Bourget
Founder & Director, Il Locale Pizza
📧 mat@illocalepizza.com.au
📞 0450 737 664
🌐Instagram: @illocalebestinthewest
📸 Media kit and interview requests available on request
