Pedal to the metal: Demand for Lime e-bikes skyrockets after scooter ban
Soda Communications
Melbourne city dwellers have swapped scooters for bikes with an exponential increase in the usage of Lime e-bikes since scooters were banned in Melbourne CBD September this year.
Lime is filling the gap with eco-friendly transport options that Melburnians opt for and provide solutions for essential and shift workers when public transport is out of operating hours.
Lime’s Senior Director of Government Relations Will Peters said they have seen a drastic increase in e-bike demand in the last month which is a great reflection of how valued Lime is in the City of Melbourne.
“Riders are heavily relying on e-bikes since the e-scooter ban with the average trips per vehicle per day growing from 1.4 in September to 3.5 in October, and trips per day on weekends reaching as many as 4.7,” Will said.
“This kind of ridership is world-leading and highlights the absolute need for green transport in the City of Melbourne. We know that 800,000 e-scooter riders in Melbourne are seeking to fill the transport gap with our e-bikes.
“We’ve done the research, and we see the demand. We recently announced plans to invest over $55 million in expanding our global bike presence with a new e-bike design to release across Australia, North America and Europe in the coming year.”
Lime data found global e-bike usage nearly doubled between 2022 and 2023. Since inception, riders have taken nearly 100 million bike rides and travelled nearly 225 million kilometres on bikes, resulting in an estimated 12,000 ton removal of CO2 emissions and saving more than 5 million litres of fuel.
Lime is pleased to see an increase in riders joining the green club and anticipate this will continue to climb.
About us:
About Lime
Lime’s mission is to build a future where transportation is shared, electric and carbon-free. As a leading global provider of shared electric vehicles, Lime partners with cities to deploy electric bikes and scooters to serve any trip under eight kilometres. A Time Magazine 100 Most Influential Companies and Fast Company Brand that Matters, Lime has powered more than 700 million rides in more than 280 cities across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.
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Bria Rechner
Soda Communications
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