Back

ROG Celebrates 20 Years of Gaming Innovation at ROG Lab Sydney 2026

ASUS Global

Key Facts:

·         ROG Lab returns to Harajuku Gyoza Beer Stadium, Darling Harbour, Sydney on 26-27 September 2026 for a free, open-to-public celebration of Republic of Gamers’ 20th anniversary.

·         Exclusive ROG pin giveaways, a prize-filled claw machine, cosplayers, photo opportunities, FREE gyoza and daifuku, and the returning ROG Store pop-up with event-exclusive deals.

·         Attendees can get hands-on with the ROG Edition 20 lineup, created to mark two decades of ROG innovation, performance and enthusiast design.

·         ROG Lab will also celebrate the upcoming Street Fighter movie, in cinemas 15 October 2026, with a chance to win one of two Street Fighter-themed PCs and merchandise packs.

Special anniversary event brings the ROG Edition 20 lineup, Street Fighter experiences, prizes, cosplayers and event-exclusive offers to Darling Harbour

SYDNEY, Australia, September, 2026 – ASUS Republic of Gamers (ROG) today announced ROG Lab Sydney 2026, a two-day immersive gaming event celebrating 20 years of ROG innovation, performance and gaming culture. Taking place at Harajuku Gyoza Beer Stadium in Darling Harbour on 26-27 September, the free event invites gamers and ROG fans to experience the latest anniversary hardware, take part in activities, collect exclusive giveaways and celebrate two decades of the Republic of Gamers community.

Since its formation in 2006, ROG has pushed gaming hardware forward across components, systems, displays and gaming gear. ROG Lab Sydney 2026 brings that 20-year journey to life with a special focus on the ROG Edition 20 lineup, alongside experiences spanning gaming, entertainment, prizes and community.

Event Details:

• Location: Harajuku Gyoza Beer Stadium, Darling Harbour, Sydney 

• Opening Hours:
• Saturday 26^th September 2026, 10:00 AM – 5:00 PM AEDT
• Sunday 27^th September 2026, 11:00 AM – 5:00 PM AEDT

• Event Entry: Free. Entry may be subject to venue capacity limitations. 
  
  

Key Highlights of ROG Lab Sydney 2026:

• Free Gyoza or Daifuku: Enjoy a complimentary serving of gyoza or daifuku from Harajuku Gyoza, while stocks last and subject to event terms. 
• Exclusive ROG Pins: Pick up exclusive commemorative ROG 20^th Anniversary pin giveaways while stocks last. 
• ROG Store Pop-Up Shop: The ROG Store returns with event-exclusive deals on selected ROG gaming gear and products. 
• ROG Edition 20 Showcase: Experience the special ROG Edition 20 collection celebrating ROG’s 20th anniversary, spanning flagship components, displays, gaming gear and more. 

• Street Fighter: Get ready for Street Fighter, in cinemas 15 October. ROG Lab attendees will have the chance to win one of two Street Fighter-themed PCs, plus merchandise packs. 

• ROG Claw Machine: Try your luck at a claw machine packed with ROG prizes and giveaways. 

• Cosplayers and Photo Opportunities: Meet cosplayers and capture photos throughout the anniversary event. 

• Community Celebration: Connect with fellow gamers and ROG enthusiasts as the community marks 20 years of Republic of Gamers. 
  
  

20 Years of Republic of Gamers

ROG Lab Sydney 2026 puts the 20th anniversary at the heart of the experience. From its beginnings in 2006 to today’s expansive gaming ecosystem, ROG has built its reputation around pushing boundaries for gamers and enthusiasts. The event gives Australian fans an opportunity to celebrate that legacy in person while getting hands-on with products designed for the anniversary year.

Prizes, Collectibles and Food

Throughout the day, attendees can discover more reasons to explore ROG Lab, including exclusive ROG pin giveaways and a claw machine filled with prizes. Visitors can also enjoy complimentary gyoza or daifuku from Harajuku Gyoza, while stocks last and subject to event terms, making the venue part of the celebration itself.

ROG Store Pop-Up

The ROG Store pop-up returns for 2026, giving attendees access to event-exclusive deals on selected ROG products and gaming gear. Whether upgrading a setup or adding to an ROG collection, visitors can shop special offers available during ROG Lab.

ROG Edition 20 Lineup

Created to celebrate 20 years of ROG, the Edition 20 lineup combines anniversary styling with flagship gaming technology. Highlights span enthusiast PC components, displays, networking, gaming gear, systems and accessories, with distinctive black-and-gold design details appearing across the collection. ROG Lab will give attendees an opportunity to experience selected Edition 20 products up close and see how two decades of ROG design and engineering are reflected in the anniversary range.

Street Fighter Comes to ROG Lab

ROG Lab Sydney 2026 will also celebrate the release of Street Fighter, in cinemas 15 October. As part of ASUS’ collaboration with Paramount Pictures, attendees can enter for the chance to win one of two Street Fighter-themed PCs, along with Street Fighter merchandise packs. The activation brings together PC gaming and one of gaming’s most recognisable franchises.

NOTES TO EDITORS
ROG LAB SYDNEY 2026: https://au.rog.gg/roglabsyd2026
ROG Facebook: https://www.facebook.com/asusrog
ROG ANZ Instagram: https://instagram.com/rog_anz
ROG ANZ X: https://x.com/ROG_ANZ
ASUS Pressroom: http://press.asus.com 
ASUS Global Facebook: https://www.facebook.com/asus
ASUS ANZ Instagram: http://instagram.com/asusau
ASUS ANZ X: https://x.com/ASUSAU

About us:

Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com.

Contact details:

Jasmin Lee Curry

Product Marketing Manager

[email protected]

 

Ross Adcock

Product Marketing Manager

[email protected]

 

Rex Wong

Marketing Specialist

[email protected]