Say cheese! National Pies is giving customers another reason to smile, with its iconic Cheeseburger Pie landing in Woolworths

Soda Communications

National Pies available at Woolworths image

Media release For immediate issue

Say cheese! National Pies is giving customers another reason to smile, with its iconic Cheeseburger Pie landing in Woolworths

Tasmanian Bakeries, the home of National Pies, has announced its cult-classic Cheeseburger Pie is officially landing in Woolworths. Following the recent success of the Cheeseburger Pie’s return at Bunnings Warehouse cafes, the iconic flavour is now expanding into Woolworths stores across Victoria, Queensland, Tasmania and select locations in New South Wales.

For added convenience, National Pies’ Cheeseburger Pies are available in twin packs and can be found in the refrigerated or ready-made meals aisles at Woolworths. Ready in just 15 minutes, the pies offer a quick and easy meal solution for customers craving a comfort food fix at home.

Tasmanian Bakeries CEO Geraldine Tebbutt said strong demand for the Cheeseburger Pie at Bunnings Warehouse, where it was recently reintroduced, paved the way for the cheesy savoury to become a convenient new household favourite.

“We’re delighted the Cheeseburger Pie has once again become a best-selling limited time offer at Bunnings which allows us to expand its run so fans can conveniently enjoy this delicious pie at home,” Geraldine said.

“Making the Cheeseburger Pie available for consumers to enjoy at home has been in development for some time. Its recent limited run at Bunnings Warehouse confirmed for all of us that the timing is right.

“We’re hearing more and more that convenience and quality are key when it comes to home meal preparation, which is why the Cheeseburger Pie can be found in the refrigerated or ready-meals aisles. The pies are delivered direct to Woolworths, fresh-sealed from our Tasmanian bakery, and can be baked at home in an air fryer or conventional oven in just 15 minutes.”

Tasmanian Bakeries uses a unique air-removal packaging technology designed to lock in bakery-fresh quality for longer. This innovation allows National Pies to be delivered directly from its Hobart bakery to Woolworths’ refrigerated ready-made meal aisles without being frozen, extending fridge life while enabling a fast, convenient bake time at home.

To achieve the ultimate flavour profile, National Pies crafted the Cheeseburger Pie using 100% Australian beef, a signature dash of tomato ketchup and American-style mustard. For that authentic cheeseburger tang, the recipe includes dill pickle juice and a rich cheese sauce, all encased in National Pies’ famous 128 layers of crispy puff pastry. The final touch: a golden finish, topped with poppy seeds and a savoury sprinkle of parmesan cheese.

First introduced in 2022, the Cheeseburger Pie quickly became an overnight sensation and set records as National Pies’ best-performing limited release at cafes. Demand was so strong it even outpaced the brand’s iconic Classic Beef Pie, selling out across Bunnings Warehouse Cafe locations within weeks of its debut.

The company brought the much-loved pie back for a limited run at Bunnings Warehouse cafes in March 2026, where it once again proved to be a standout favourite with customers.

While the Cheeseburger Pie is now available at Woolworths, National Pies’ wider range of classics can also be found across Coles, Woolworths, and leading independent retailers including IGA and Foodworks nationwide.

For more information on National Pies products, visit nationalpies.com.au or follow National Pies on Facebook and Instagram.

-ENDS-

About us:

About National Pies

National Pies are baked fresh daily in Hobart, Tasmania. A heritage business, National Pies has been part of special moments in peoples’ lives since 1942. Enjoyed by family and friends at celebrations such as birthdays and local footy matches, these delectable Australian icons have been available at nearly every corner store, school canteen, and service station across Tasmania. Word got out, and in 2021, National Pies started sharing its pastries with Australians beyond the Apple Isle. Today, National Pies is truly national, enjoyed by pie lovers in every capital city across the country. You’ll find National Pies at Australia’s favourite retailers, including Woolworths and Coles.

Contact details:

For media information, images and interviews, contact:

Karen Black

Soda Communications

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Emily Stojcevski

Soda Communications

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M: 0409 552 913