Sell-It.Media Launches Groundbreaking Eyewitness Video Service to Australian Media
Sell-It.Media
Sell-It.Media’s unique auction service connects registered newsrooms with exclusive real-time footage shot by ordinary people ‘in the right place at the right time’
Sydney, 28th April 2026 - Sell-It.Media, the world’s first marketplace for eyewitness video, today announced its formal launch in Australia.
The company is inviting Australian media organisations to register on its platform for free, allowing them to bid in real-time auctions for exclusive access to thousands of quality-assured videos shot by ordinary people who have witnessed newsworthy events.
Watch a montage of clips submitted by Australian eyewitnesses here.
Eyewitness footage has become an essential resource for news teams at both a national and local level, particularly in quickly evolving stories like the Bondi Beach shootings, the prison breakout in Werrington, NSW, and the recent flooding in Queensland.
In all of these examples, mobile-phone footage shot by eyewitnesses helped bring the stories to life, but newsrooms have often struggled to verify the source of videos or find content that hasn’t already been widely shared on social media.
Sell-It.Media solves this problem by thoroughly vetting videos submitted by its growing community of sellers to ensure:
- They are newsworthy
- They come from a genuine, verifiable source
- They have not previously been uploaded publicly
Auctions are then held in real-time, with the highest bidding media organisation able to access the broadcast-quality footage within minutes. The winning bidder is granted exclusive rights to the video and has immediate transparency on the seller - including their contact details.
It is a model that, for the first time, provides a level playing field for media looking for the right videos to accompany their breaking news stories.
Whether that story is international or hyper-local, video submissions from Sell-It.Media’s growing eyewitness community can take Aussie viewers to the heart of the action, capturing:
- Natural disasters
- Terrorist incidents
- Traffic accidents
- Wars and conflict zones
- Extreme weather events
- Protests
- Celebrity encounters
- Political rallies
…and many more.
Sell-It.Media is the brainchild of Nick Tapper, a former journalist himself, who has seen first-hand how difficult it is for media companies to access exclusive videos that haven’t already gone viral on social media or been shown by their competitors.
“It really is the age of the eyewitness,” Nick says. “They are often the first on the scene when a big story hits, but with all the fake videos flying around, it’s harder than ever for newsrooms to access quality footage they can trust. It’s our mission to change that and create a more ethical space where eyewitnesses and media organisations can do business together.”
To join the thousands of journalists and newsrooms who have already signed up to Sell-It.Media, register for free at:
https://www.sellit.media/bid-on-media
Sell-It.Media is the first platform to truly connect modern newsrooms with eyewitness videos
For further information, contact:
Nick Tapper
Founder, Sell-It.Media
Email: [email protected]
Phone: +64 (0)27 546 4541
About Sell-It.Media
Sell-It.Media is a leading eyewitness video platform founded by Nick Tapper, dedicated to creating a new marketplace that connects news organisations with ordinary people who have captured newsworthy footage.
With a focus on quality, credibility and speed, Sell-It.Media offers a seamless solution for news outlets seeking authentic and diverse video content. Our strict checks and balances ensure that only the highest quality footage is made available, providing a reliable source for compelling visual elements in news reporting.