Back

Shed Your Winter Jacket for a Free Fjällräven Tee on the First Day of Spring

Fjällräven is inviting Sydney and Melbourne to mark the change of season with its first Spring Swap,

To officially farewell winter, Fjällräven is giving Sydneysiders and Melburnians a reason to shed a layer.

 

Marking the first day of spring, the Swedish lifestyle and outdoor brand is launching its first Spring Swap, inviting Australians to trade that pre-loved winter coat or jacket they have been meaning to donate for a free limited-edition Fjällräven Sydney or Melbourne City Tee and the chance to win a brand new outfit.

 

From 10am on Tuesday September 1, the first 50 people at each Fjällräven store in Sydney and Melbourne will receive a City Tee (RRP $89.95) in exchange.

 

To claim a tee, participants will need to bring in a clean, pre-loved winter coat or jacket and follow Fjällräven AU (@ArcticFoxanz) on social media.

 

All winter jackets collected through Spring Swap will then be passed on to Red Cross Australia, extending the life of clothing that still has plenty to give.

 

The initiative is a natural extension of Fjällräven’s longstanding focus on durability and longevity. The brand designs clothing to be worn for years, repaired where possible and kept in use for longer, making the seasonal wardrobe swap an opportunity to think about where the pieces we no longer need go next.

 

Those who aren’t among the first 50 can still get involved, with exclusive discounts up for grabs and the chance to be in the draw to win a head-to-toe spring outfit (valued at $1,500) for store visitors on September 1, even if they don’t have an old jacket to exchange.

 

Spring Swap will kick off from 10am on Tuesday, 1 September at Fjällräven’s Sydney store at 38 York Street and Melbourne store at Melbourne Central while stocks last.

About us:

Fjällräven is a Swedish outdoor and lifestyle brand creating timeless, durable products designed to move seamlessly from cityscapes to landscapes. Known for quality craftsmanship, practical design and styles built to last, Fjällräven offers Australian shoppers functional pieces that hold up to daily life while supporting a more considered approach to fashion. At a time when consumers are shifting toward quality over quantity, Fjällräven continues to champion lasting design over short-lived trends.

Contact details:

For questions or further imagery contact Brooke at Agent99 - [email protected]