Sodastream introduces 'enso': a seamless blend of form and function, delivering the ultimate sparkling water experience.
Tide Communications
Global sparkling water brand, Sodastream, has joined forces with renowned Japanese designer Naoto Fukasawa, to create an impeccable design and seamless experience for its most luxurious sparkling water maker yet, now available.
Designed for those who appreciate both functionality and aesthetics, ensō is more than just a sparkling water maker - it’s a masterpiece.
Featuring a sleek stainless-steel body, nozzle and accents, ensō embodies a new innovative design twist to Sodastream’s line-up of products, capturing Fukasawa’s signature simplicity and intuitive usability which is evident in every detail of this machine.
“Design is the thing that forms a good relationship between a human, an object and an environment,” says Fukusawa. “I always try to find iconic objects that people love. You used to have a well to drink water, and then someone invented tap. It’s the same - we are inventing a new lifestyle and can now drink the soda water we make. This machine changes our lives. Beauty is a function.”
Combining style with convenience, ensō features Sodastream’s signature quick connect system, a slide in CO2 cylinder compartment and snap-and-lock technology as well as a matching stainless-steel bottle which is dishwasher safe, BPA-free and is equipped with a detachable base for thorough cleaning and perfect hygiene.
Beyond its striking design, the ensō embodies Sodastream’s commitment to sustainability and replacing single-use plastic. With the brand’s ecosystem, one Sodastream can replace over a thousand* single-use plastic bottles.
With its unique design, ensō is a must-have for those who seek a high-end, minimalistic addition for their kitchen – one that transforms the act of sparkling water into a masterpiece.
ensō is available to purchase online at Sodastream.com.au and in-store at David Jones, Myer, Harvey Norman, The Good Guys, JB Hi-Fi and Kitchen Warehouse.
RRP: $299.00
* Estimate based on the average usage of a Sodastream ecosystem over the lifespan of a 5 year period.
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About Sodastream
Sodastream, a PepsiCo subsidiary, is operating in over 47 countries. Sodastream empowers consumers to create personalised sparkling beverage experiences with just a push of a button. With its circular eco-system, consumers will be replacing over a thousand* single-use plastic bottles all while enjoying their favourite drinks. By offering eco-friendly alternatives to bottled drinks, Sodastream is revolutionising the beverage industry. Learn more about Sodastream at corp.Sodastream.com and connect with us on Facebook, Instagram, TikTok and YouTube.
* Estimate based on the average usage of a Sodastream ecosystem over the lifespan of a 5 year period.
About Naoto Fukusawa
Naoto Fukusawa is a product designer, based in Tokyo.
Fukasawa designs for a wide range of leading brands worldwide in Italy, Germany, America, Switzerland, Spain, China, Korea, Thailand, Taiwan, Singapore, France, Portugal, Sweden, and Finland, as well as consulting and designing for local Japanese companies. His designs span a variety of fields, from precision electronic equipment to furniture, interior spaces, and architecture.
Fukasawa is well-recognized for his designs - which imbued with a quiet power that embodies peoples’ hopes and expectations - as well as his design philosophies.
Fukasawa is the curator of The Japan Folk Crafts Museum. He is a professor in the Integrated Design Department at Tama Art University and one of the directors of 21_21 Design Sight. He also sits on the design advisory board of Muji and is the art director of Maruni. He is on the judging panel of the Nikkei Shimbun’s Superior Products and Services Award and is a member of the screening committee for the Mainichi Design Award. In 2006, he established “Super Normal” with Jasper Morrison. He was the Good Design Award chairman from 2010 to 2014. He was on the judging committee of the Braun Prize in 2012. In 2017, he became a member of the judging committee for the Loewe Craft Prize. He has been accorded the title of Royal Designer for Industry (Royal Society of Arts). He was awarded the Isamu Noguchi Award in 2018.
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