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Sonia Kruger Named Face of The Collagen Co. in Major Partnership

The Collagen Co.

Key Facts:

• TV personality Sonia Kruger announced as new brand ambassador for The Collagen Co., focusing on ageing well and beauty nutrition
• Partnership launches with new TVC and integrated campaign across television, digital and social channels, commencing in May
• The Collagen Co.'s product range includes Premium Collagen Peptides, Glow Shakes Meal Replacement, Super Beauty Greens, Beautiful Energy and Hydraglow
• Brand focuses on combining science-backed formulations with great taste to deliver visible results in daily beauty nutrition
• Products available through www.thecollagen.co and Chemist Warehouse stores across Australia

Headline
Sonia Kruger Named Face of The Collagen Co. in Major Partnership

Subheadline
The TV icon partners with The Collagen Co. to highlight simple, effective beauty nutrition that supports ageing well. 

Body
The Collagen Co. has officially announced Sonia Kruger as its new brand ambassador, marking a significant partnership that aligns the television personality’s commitment to wellness with the brand’s mission to support beauty from within.

“At this stage of my life, I’m really intentional about how I live. I want to feel fit, healthy and vibrant - but also happy and at peace.

It’s less about anti-ageing and more about ageing well, and doing the small things consistently that support you long term.

Life is busy - between work, family and everything else - so I’ve always believed in keeping things simple. When something fits seamlessly into your routine and supports your overall well-being, it just makes sense. It becomes part of how you take care of yourself every day.” said Sonia Kruger, speaking on why she chose to partner with The Collagen Co. 

“We’re incredibly proud to partner with Sonia Kruger, who so naturally embodies what The Collagen Co. stands for,” said Fenella Frost, Head of Brand Marketing at The Collagen Co.

“Sonia has always taken a considered, confident approach to her well-being, choosing what works for her and leaving the rest, and that philosophy is exactly how our brand was built.

At The Collagen Co, we believe in making beauty nutrition simple, effective and enjoyable, and Sonia brings that to life in an authentic and inspiring way.”

The campaign launches with a new TVC featuring Sonia Kruger, showcasing the brand’s core message: effective beauty nutrition that fits seamlessly into everyday routines, and actually tastes good.

Rolling out across television, digital and social channels, the fully integrated campaign is designed to drive national reach and connect with audiences at scale.

The partnership officially commences in May.

The Collagen Co. creates beauty-first nutrition designed to fit seamlessly into daily routines. With collagen at its core, each product combines the often overlooked element of great taste with science-backed formulations to deliver visible results.

From hero products like Premium Collagen Peptides to Glow Shakes Meal Replacement, Super Beauty Greens, Beautiful Energy and Hydraglow, the range is designed to support women at every step of their wellness journey.

As pioneers of Beauty Nutrition, the brand bridges the gap between beauty and wellness - supporting the body from within to enhance how women look and feel.

By transforming daily nutrition into a results-driven ritual, The Collagen Co. is redefining modern self-care, supporting radiance, energy and overall well-being at every stage.

The Collagen Co. is available online at www.thecollagen.co and Chemist Warehouse stores Australia-wide.

About us:

The Collagen Co. creates beauty-first nutrition designed to slot effortlessly into women’s lives. With collagen at the core, the brand combines great taste with science-backed formulas to deliver real, visible results.

The Collagen Co is available online https://www.thecollagen.co and Chemist Warehouse stores Australia-wide.

 

Contact details:

Kaitlin Lawler 
PR & Partnerships Coordinator 
[email protected] 
+61 427 131 307