Sydney Today Launches First Chinese Magazine in Australia with Home Delivery via E-Commerce Logistics

Media Today Group Pty Ltd

Sydney Today, one of Australia’s leading Chinese-language media platforms, has officially launched “Today’s Lifestyle Guide” — the first Chinese print magazine in the country to be directly distributed to households using a proprietary e-commerce delivery network.

This initiative marks a breakthrough in community media distribution, combining cultural content with data-driven logistics to reach high-value audiences at home.

1. Unmatched Audience Precision — 30,000 Verified Chinese-Australian Households

Australia is home to more than 1.4 million Chinese-speaking residents — a growing and economically influential community. However, traditional English-language media has struggled to effectively engage this demographic with culturally relevant, everyday content.

Today’s Lifestyle Guide solves that gap by delivering directly to active Chinese-Australian households using the existing order flow of Umall, Sydney Today’s self-operated e-commerce platform.

First issue reach: Over 30,000 unique households across Sydney received the magazine alongside their grocery orders.

2. A New Print Distribution Model — From Digital Commerce to Print Engagement

Instead of relying on outdated newspaper stands or unreliable letterbox drops, Today’s Lifestyle Guide uses Umall’s last-mile logistics infrastructure to ensure every copy is hand-delivered with precision.

This model offers:

• 100% verified household delivery

• Zero distribution waste

• Data transparency for advertisers

• Stronger brand trust through routine grocery delivery

It is a first in Australia — a print magazine distributed with the speed and targeting of e-commerce.

About the Magazine

Published monthly by Sydney Today, Today’s Lifestyle Guide is a bilingual (Chinese-first) lifestyle magazine tailored to the practical needs of Chinese-Australian families. Each issue features:

• Exclusive discounts and shopping vouchers

• Local property tips, community stories, and household advice

• Cultural insights and life hacks for immigrants

• QR codes linking to Umall’s app for coupon redemption and in-app offers

The magazine serves as both a cultural companion and a transactional interface, bridging physical content with digital commerce.

Media Contact

Sydney Today Media Team

📧 [email protected]