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Tar & Roses leads female focus in new Joval Wines partnership with professional networking collective, Collabor8Women

eckfactor/Collabor8Women

Collaboration sits at the heart of Gold Access, the premium membership offering from Collabor8Women, and that spirit was on show at its inaugural Founding Members event in Circular Quay, where Joval Wines partnered with the network through its acclaimed Tar & Roses brand.

Collabor8Women is a Sydney-founded professional women’s networking collective known for curated business events, meaningful introductions and a strong focus on connection, visibility and commercial opportunity. Gold Access is its premium evolution, designed to deepen relationships, unlock partner benefits and create more intentional business opportunities for women.

Joval Wines has partnered with Collabor8Women for 2026, with Tar & Roses winemaker Narelle King the first featured female leader to be showcased through the Gold Access membership. Throughout the year, the partnership will also spotlight other leading women from the Joval portfolio at selected Gold Access events, reflecting a shared commitment to championing expertise, excellence and women in business.

At the recent event, King showcased a selection of Tar & Roses wines, including its acclaimed 2025 Pinot Grigio, the flagship of the range. Guests enjoyed King’s wines while enjoying an intimate evening and performance by acclaimed international classical pianist Ambre Hammond and canapes with native ingredients by chef Sharon Winsor, founder of Indigiearth. 

King’s winemaking journey began with a dramatic career shift. After starting out in corporate accounting, a pivotal trip through South America, and a chance meeting with a winemaker, changed her direction entirely. She returned to Australia, studied wine science at Charles Sturt University, and went on to build a respected career in the industry. That was more than 25 years ago. King believes that trust, detail and collaboration are critical to long-term business success.

“Tar & Roses and Collabor8Women share a genuine belief that teamwork and collaboration are at the heart of any successful business,” said King. “In our world, everyone has a part to play, from growers and winemaking through to sales and marketing, and that trust across the business is what makes success possible.

“Wine is a crowded market, and success does not happen overnight. It has been a long-term commitment built on attention to detail, trust and bringing people along with you. That is why partnerships like this matter. They create the right environment for people to connect over something of quality and substance.”

According to Collabor8Women Co-Founders Karen Eck and Samantha Theron, Gold Access connects businesses and brands with its ever-evolving network of professional women, helping extend the reach of Tar & Roses.

“This partnership is about aligning with brands and people who share our values and belief in the commercial power of trusted connection,” said Theron. 

“We are drawn to partners like Joval who care deeply about quality, integrity and the experience they create for others. That generosity, combined with genuine professionalism, feels strongly aligned with the Collabor8Women community. We are pleased this partnership will help put Joval, and its many talented women in wine, in the spotlight,” said Eck.

Bree Richmond, Marketing Director Joval Wines, said: “We are delighted to partner with Collabor8Women Gold Access and look forward to showcasing more of our beautiful wines across the year. For Joval Wines, the partnership places leading female talent and premium wine experiences in front of a highly engaged professional audience.” 

About us:

About Collabor8Women: Networking Done Differently

Founded by Sydney business executives Karen Eck and Samantha Theron in December 2021, Collabor8Women is an invitation-only networking collective connecting professional women across diverse industries and leadership levels. With a growing network of nearly 2,000 women across Australia, it has become a sought-after platform known for authentic connections, thoughtful conversation and premium dining experiences that hero women in food and wine. In February 2026, Collabor8Women launched Gold Access, a premium membership designed to create deeper business connections through exclusive initiatives, curated opportunities and elevated collaboration.

Collabor8Women’s 2026 charitable efforts will continue to support ovarian cancer research, with the final event of the year doubling as a fundraiser to support early detection initiatives.collabor8women.com

About Joval Wines 

Joval Wines is an Australian privately owned company with a focus on fine wine. Since 1963, it has been involved in all aspects of the wine industry, from grape to glass, with deep expertise across the category. Through its renowned distribution companies, red+white and Mezzanine, Joval represents some of the most sought-after wine brands from Australia and around the world. jovalwines.com.au

About Tar & Roses

Tar & Roses is a Central Victorian wine label inspired by the Mediterranean and led by winemaker Narelle King, who continues the vision she began with the late Don Lewis in 2006. Named after the signature characteristics of Nebbiolo, the brand is known for distinctive Australian expressions of Pinot Grigio, Sangiovese, Tempranillo and Nebbiolo, alongside Shiraz, Riesling and more recently cool-climate Chardonnay and Pinot Noir from the Mornington Peninsula. 

With a focus on quality fruit, careful craftsmanship and wines that sit outside the mainstream, Tar & Roses has built a reputation for producing thoughtful, characterful wines with a strong sense of place. tarandroses.com.au

Contact details:

Media Contact: eckfactor [email protected] 0438 532 569 

Media Assets (hi-res images, logos): HERE