Back

THE BIGGEST TECH SHIFT SINCE THE INTERNET: WHY NOW IS A SLIDING DOORS MOMENT FOR AUSTRALIAN BUSINESSES

Digital Armour

Key Facts:

• Australian labour productivity has grown by less than 1% annually over the past decade, the slowest rate in 60 years
• Digital Armour launches Impact40™, a new IT service promising to boost business productivity by up to 40% through AI and automation implementation
• The service is a three-year managed programme designed specifically for mid-sized and SME businesses, offering AI adoption and consulting at an accessible price point
• Impact40™ transforms businesses from reactive IT management to proactive, AI-driven approaches, including cybersecurity and automation integration
• Led by CEO Maria Padisetti, the service aims to help Australian businesses remain competitive by making AI and automation simple, affordable and effective
•     Digital Armour offer AI solutions based on outcomes, not price, focusing on time and value gained by their customers.
• Led by Founder & CEO Maria Padisetti, Digital Armour is helping organisations harness AI and automation responsibly, turning disruption into opportunity.
• The launch of Impact40 represents the biggest technology change since the invention of the internet. Over the next five years, Australian businesses must reinvent themselves to remain globally competitive.
• For more information on the Impact40 offering head to: https://www.digitalarmour.com.au/impact40.
•  

New AI-powered service launches to help mid-sized businesses keep up, and promises to lift productivity by up to 40%

Australia’s labour productivity has grown by less than 1 per cent a year over the past decade, marking the slowest pace in 60 years[1]. Even though new technologies are emerging at record speed, the majority of mid-sized Australian businesses are starting to get left behind because they are overwhelmed by the developments of AI and automation and unsure of how to implement technology into their processes.

To help companies, one of Australia’s most trusted technology partners – Digital Armour – has launched Impact40™, a new type of IT service that helps businesses work smarter with AI and automation, boosting productivity by up to 40%.

Pioneered by Maria Padisetti, CEO and Co-Founder of Digital Armour, Impact40™ comes at a time that she calls “a sliding doors moment” for Australian businesses.

“Every company and leadership team is feeling the same pressure. Costs are rising, consumer expectations have never been higher, everyone wants more for less, delivered faster and greener, and trying to keep up is relentless. Impact40™ was designed to take the pressure off businesses. It’s an all-inclusive service that takes care of your IT, cybersecurity, and entire AI and automation journey. We manage the roadmap, pilot projects, and rollout for you, so you don’t need in-house experts, just a willingness to evolve,” Ms Padisetti says.

Unlike one-off software upgrades, Impact40™ is a three-year managed service that does the heavy lifting for you, helping your business naturally become AI-powered over time. It moves organisations from the usual reactive ‘break-and-fix’ IT to a proactive, AI-driven approach, turning technology from a cost into a strategic investment with immediate return on investment.

Designed specifically for mid-size and SME businesses, Impact40™ simplifies AI adoption and delivers big-four-level consulting without the price tag. “Too often, small to mid-sized businesses are sold tools, not transformation,” Padisetti explains. “Our mission is to make technology accessible, ethical, and genuinely impactful, the kind that helps Australian companies stay competitive and globally relevant by making AI and automation simple, affordable and effective.”

Ms Padisetti has over 20 years’ experience in leading organisations through digital transformation, partnering with the likes of Microsoft, Telstra and RSPCA, and has a deep understanding of emerging technologies. As one of the few female tech founders of colour, Ms Padisetti’s leadership underscores the growing impact of female-led innovation in a sector still dominated by men, where women represent fewer than 30% of technology roles in Australia.

Her philosophy is refreshingly pragmatic: AI won’t take your job, but someone who learns to use it effectively might. “The real threat isn’t technology,” she says. “It’s complacency. When you use AI strategically and ethically, with good governance, human oversight and clear goals, it becomes the most powerful lever for productivity and innovation we’ve ever had.”

Digital Armour’s track record speaks to that vision. With more than 50 specialists on the team, their mission is to deliver business outcomes, not just technology promises, and with Impact40™, every business that partners with Digital Armour automatically begins its AI and automation journey. It’s offered on the same per-person basis as traditional IT support, so it feels familiar while giving companies the edge to grow smarter and faster.

Ms Padisetti concludes, “It’s my mission to help Australian businesses stay competitive and confident in a world where big companies are already using AI, and to make powerful technology easy and accessible for everyone.”

For more information, visit www.digitalarmour.com.au/impact40.

About us:

Maria Padisetti is the CEO and co-founder of Digital Armour, one of Australia’s most trusted IT and cybersecurity partners.

A Telstra Platinum Partner and Microsoft Gold Partner, Maria has spent more than two decades guiding organisations through digital transformation with empathy, innovation, and a human-centred approach to technology. As a respected keynote speaker and thought leader, she regularly shares insights on topics including AI adoption without the hype, the future of cybersecurity and automation, resilient leadership in the digital era, and women in technology.

Maria’s leadership philosophy blends compassion with clarity, empowering people and businesses to not just adapt to change, but to thrive through it.

Contact details:

For further information, or if you’re interested in an interview with Maria Padisetti, contact: Brooke Mason at Agent99 PR on 0477 414 441 | [email protected]