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The Cool-Girl Hobby List Just Added Floristry

Fig & Bloom

Kellie Brown during a Fig & Bloom workshop
Kellie Brown during a Fig & Bloom workshop
Key Facts:
  • Fig & Bloom's Flower Club Workshop is a monthly, sold-out evening event held in Sydney and Melbourne, where attendees create a floral arrangement under the guidance of a professional florist, with no prior experience required.
  • The format centres on connection over instruction - guests gather around one long table with wine and market-fresh stems, with Fig & Bloom supplying all flowers, tools, and technique.
  • The workshop responds to growing demand for low-pressure, screen-free social experiences, positioning itself within the broader cultural trend towards third places and hands-on hobbies.
  • Tickets are priced at $179, though guests who have spent $100 or more with Fig & Bloom in the past 30 days attend free of charge.
  • Upcoming dates run from September through October 2026 across both cities, with Melbourne sessions on 3 September, 1 October, and 29 October, and Sydney sessions on 17 September and 13 October.

Fig & Bloom's Flower Club Workshop turns strangers into a table of regulars, monthly in Sydney and Melbourne

 

SYDNEY/MELBOURNE, 24 August 2026 Pottery, run clubs, life drawing: the “cool-girl hobby” list has been building for a year. Floristry is the newest addition, and Fig & Bloom's Flower Club Workshop is leading it -  a monthly, sold-out evening event where strangers arrive with one free night and leave with a finished arrangement, a new skill, and usually a few new numbers in their phone.

 

The format is simple: one long table, a glass (or two) of wine, and an armful of market-fresh stems. Fig & Bloom supplies the flowers, tools, technique and a florist to lead, meaning no experience required. What happens next is less flower class, more the creative girl’s answer to the supper club.

“You don’t need experience, just one free evening,” says Kellie, co-founder of Fig & Bloom. “We bring the stems, the tools, the technique, and a florist beside you the whole way. The rest of the table brings itself. People arrive saying they’re not creative. They leave carrying proof that they are.”

 

Unlike a typical floristry class, the workshop is designed around connection rather than instruction, a response to growing demand for low-pressure, screen-free social formats among people tired of dating apps and default nights out. It's part of a broader shift toward “third places”, social settings outside home and work, and a wider cultural embrace of hands-on hobbies as a status marker as much as a pastime.

Guests leave with an arrangement, a new skill, and a table of people they didn't know at six. Fig & Bloom has previously been featured in frankie, body+soul and WHO.

Tickets are $179. Guests who've spent $100 or more with Fig & Bloom in the past 30 days attend free.

Upcoming dates:

  • Melbourne: 

    • Thursday, 3 September 2026

    • Thursday, 1st October 2026

    • Thursday, 29th October 2026

  • Sydney: 

    • Thursday, 17 September 2026

    • Thursday 13 October 2026

HQ imagery available here or upon request. 

 


About us:

Fig & Bloom is Australia's original premium flower delivery service, founded in Melbourne in 2015 by fashion designer Kellie Brown and her partner Dan Groch. The company designs every arrangement in-house, working from studios in Melbourne, Sydney and Brisbane, on the view that a florist should be a designer, not a dispatcher. Every order arrives on time, as pictured, and stays fresh for seven days. Kellie Brown is the company's spokesperson and writes on floral design for Australian press.


Contact details:

Grace Avery

Fig & Bloom PR & Partnerships

[email protected]

 

Images

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Kellie Brown during a Fig & Bloom workshop
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Workshop in Progress
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