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The power of music: Soundwaves draw the sightseers and the dollars and cents

The Australian Festival of Chamber Music

The Australian Festival of Chamber Music announces a record-breaking year, with a direct economic benefit of $3.79 million and a total spending in Queensland by all attendees of $19.98million, up 114% from 2023 

 

The Australian Festival of Chamber Music (AFCM) in Townsville-Gurambilbarra is one of the world’s best celebrations of chamber music, and record-breaking figures from this year’s 10-day event can reveal that the music performed is more than wonderful sounds, it is a powerhouse lure for tourists from around the country and across the globe.

 

Independent research shows the event, which was held from  26 July to 4 August, generated a total spending in Queensland by all attendees of $19.98million, up 114% from $9.32million  in 2023.

 

“Overall, the direct and incremental expenditure generated by the Festival was estimated at $3.79 million, up 18%, with 91% of the spending in the Townsville region,” said AFCM Executive Director, Ricardo Peach.

 

“This is absolutely brilliant news, particularly in a year when so many music events and festivals have struggled. We are so proud of the AFCM, and its continued appeal to fans and artists from around the world,” he said.

 

The total attendance of 22,106 across all events, was an increase of 31% on 2023, with interstate or overseas visitors increasing by 16%.

 

“Importantly for the region and for Queensland as a tourism destination, the Festival generated 12,593 direct visitor nights in Townsville, with the average length of stay of AFCM visitors, an extraordinary 10.9 nights. Further, 95% of ticketholders believe AFCM adds to the appeal of the region and 96% would recommend it to others,” he said.

 

“The music of the AFCM has made Townsville a must-visit destination and we could not be more proud,” said Ricardo.

 

The AFCM has called Townsville-Gurambilbarra its home for 34 years. Each year the event, now under the Artistic Directorship of famed international violinist Jack Liebeck, attracts musicians from around the world to perform across 10 days in July and August.

 

This year, more than 35 artists including 10 international artists, 20 Australian artists and 5 ensembles, took part, with 14 artists making their AFCM debut. Two world premieres were performed with Liebeck welcoming superstar artists like Stephen Johnson, Piers Lane, Roderick Williams, Lotte Betts-Dean, Brett Dean and Umberto Clerici, across a program that took chamber music well beyond concert halls.

 

“One of the distinctive features of the AFCM is its commitment to fostering a unique connection between artists and audiences. The Festival encourages a sense of intimacy and engagement, offering opportunities for attendees to interact with the performers through forums, masterclasses and special events. This creates a rare and immersive experience, allowing enthusiasts to delve into the intricacies of chamber music and gain insights into the creative process,” said Artistic Director Jack Liebeck.

 

The Australian Festival of Chamber Music is supported by the Queensland Government, through Tourism and Events Queensland and Arts Queensland, and Townsville City Council.

 

Australian Festival of Chamber Music 2025

25 July – 2 August 2025

Tickets on sale 3 March 2025

3 February for AFCM Friends

 

www.afcm.com.au | Facebook | Instagram | Twitter | #afcm

 

Contact details:

Kath Rose | 0416 291 493 | kath@kathrose.com