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The viral cooking trend now shaping everyday kitchens

Magimix Australia

Cook a full meal in one high-quality appliance
Cook a full meal in one high-quality appliance
Key Facts:
  • After going viral in 2025, water-based cooking is becoming a smarter, everyday approach to preparing healthier and simpler meals at home.

  • Magimix is launching the Multifunction Steamer in Australia, designed to make this method practical with a large two-tier capacity that allows meals to be built in stages within one appliance.

  • Focused on convenience and daily use, it helps reduce time in the kitchen while simplifying cooking and clean up without compromising on quality.


As food trends continue to evolve, one shift is standing out in kitchens around the world. After gaining traction across social media in 2025, water-based cooking is moving beyond the hype and into everyday routines, driven by a desire for healthier, simpler, and more efficient ways to prepare meals.

 

From steaming and poaching to gentle simmering, this approach focuses on cooking with moisture rather than oil, helping to preserve the natural taste and integrity of ingredients. While the method itself is nothing new, its renewed popularity reflects a broader change in how people want to cook today, with greater intention, less complexity, and more confidence in the kitchen.

 

In response to this shift, Magimix introduces the Multifunction Steamer, a thoughtfully designed appliance that brings this method into modern homes with ease.

 

A smarter way to cook, every day

 

Designed for daily use, the Magimix Multifunction Steamer simplifies meal preparation by allowing you to prepare multiple elements of a meal in one appliance. With two generous stainless-steel baskets and a dedicated rice bowl, it becomes easy to build a complete meal from protein to vegetables and grains, all within a single cooking process.

Whether it is a midweek dinner or a relaxed weekend meal, the steamer is built to make cooking feel more manageable, without compromising on quality.

 

Convenience, without compromise

 

As time becomes an increasingly valuable resource, convenience in the kitchen is no longer a luxury. It is essential. The Multifunction Steamer supports this shift by offering a more efficient way to cook while reducing the need for multiple pots, pans, and cooking methods.

 

Rather than cooking everything at the exact same time, it allows you to build a complete meal in stages, adding ingredients as needed. For example, you might start with rice, then add vegetables and fish partway through, allowing everything to finish together, perfectly cooked and ready to serve.

 

This staged approach makes it easier to manage timing, while freeing you up to prepare sauces or set the table, so dinner comes together smoothly without juggling multiple elements on the stovetop.

 

Key features at a glance

  • Cook complete meals with ease
    Two generous 5.5L stainless steel baskets and a dedicated rice bowl let you prepare different elements of a meal, so everything comes together at the right time.
  • Designed for everyday convenience
    Reduce time spent cooking and cleaning by using one appliance for multiple elements of a meal.
  • Precision temperature control
    Four settings from 40°C to 100°C for steaming, delicate fish, yoghurt, and keeping dishes warm.
  • Premium, food-safe materials
    Only stainless-steel baskets and a glass lid come into contact with your food.
  • Easy to clean
    Removable parts are dishwasher safe for effortless clean up.

 

Elevating a growing cooking movement

 

While water-based cooking may have recently gained attention, it reflects a long-standing approach to food that prioritises balance, flavour, and simplicity. The Magimix Multifunction Steamer builds on this foundation, offering a refined and reliable way to incorporate these techniques into everyday life.

 

Designed for the way we cook today

 

As more households look for practical ways to cook at home, the focus is shifting toward appliances that can do more with less effort. The Multifunction Steamer answers this need by simplifying the process and supporting a more efficient way to cook daily meals.

 

Because sometimes, the smartest way to cook is also the simplest.

 

The Magimix Multifunction Steamer will launch in Australia with an RRP of $599. Customers can register for early access via the Magimix website to be among the first to discover the product, along with exclusive launch offers. For more information, visit www.magimix.com.au

 

 

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Images: https://www.dropbox.com/scl/fo/5fngqe2thrvd2vqybjurc/AI0nf_GpWiyc8imVGLblmfY?rlkey=3cp3psmsyoghuak1n650o2wi5&st=wdo5euy7&dl=0


About us:

Born out of Burgundy, an internationally renowned region for gastronomy, Magimix has been designing and making high-quality premium kitchen appliances for 50 years. With our roots in professional products designed for commercial use, creating great quality food is at the heart of everything we do - providing a helping hand to ensure all kitchen needs are met - be it slicing, grating, chopping, whisking, juicing, blending or kneading. As the inventors of the World's first Food Processor, we continue to focus on combining the best cooking traditions with today’s technology across our entire product range. To many, the enduring appeal of Magimix is that its products are built better to last longer – a statement strengthened by the longest guarantees and best after-sale service. Magimix has been an eco-friendly company since the very beginning, respecting its basic aim of designing and making simple, efficient, lasting products. The world’s top restaurants use the professional versions of our products and true to our origins, are always at the forefront of innovation. Designed and made in France, Magimix is the perfect aid for all your food preparations.


Contact details:

For more information, photos or to arrange an interview, please contact:

Meg Reyes

[email protected]

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