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Tinybeans backs US growth strategy with permanent CEO appointment

JMM

Key Facts:

• Permanent CEO confirmed Tracy Cho appointed permanent CEO of Tinybeans (ASX: TNY), converting a five-month interim tenure that began in February 2026.
• Q3FY2026 delivered first EBITDA-positive quarter Q3FY2026 revenue hit US$1.79M, up 86% YoY, with subscription revenue of US$1.45M and operating cash flow of US$324,000.
• ~95,000 paying subscribers Across combined Tinybeans and Qeepsake platforms, with retention of 95% (Tinybeans) and 79% (Qeepsake).
• US now the core market ~98% of group revenue and 84% of users now come from the US, reinforcing the strategic rationale behind the late-2025 Qeepsake acquisition.
• Continuity-driven leadership Cho, Connecticut-based and previously CEO of Qeepsake, brings 20+ years' experience in US digital media/subscription business transitions, positioning the company for further US expansion.

14 July 2026 – Sydney, NSW | Tinybeans (ASX: TNY) has appointed Tracy Cho as its permanent Chief Executive Officer after a five-month stint as interim CEO, as the family technology platform looks to build on its first EBITDA-positive quarter in Q3FY2026 and accelerate subscriber growth in its core US market.

The appointment marks a leadership milestone for the ASX-listed company as it shifts from integrating its acquisition of US-based journalling platform Qeepsake to executing the next stage of its growth strategy.

Cho, who joined Tinybeans following the acquisition of Qeepsake in late 2025, has led the business on an interim basis since February. The Board said her permanent appointment reflects confidence in the operational and strategic groundwork established over the past five months and her ability to drive expansion across the United States, which now generates around 98% of the group's revenue and accounts for 84% of its users.

The decision follows a period of improving financial performance. During Cho's tenure as interim CEO, Tinybeans reported the first EBITDA-positive quarter in its history, delivering quarterly revenue of US$1.79 million, an 86% increase on the previous corresponding period. Subscription revenue reached US$1.45 million, while operating cash flow was US$324,000. Across the combined Tinybeans and Qeepsake platforms, the business now serves about 95,000 paying subscribers, supported by customer retention rates of 95% for Tinybeans and 79% for Qeepsake.

For investors, the appointment provides continuity at a time when the company is focused on converting its expanding subscriber base into sustained financial performance. Cho brings more than two decades of experience growing US digital media and technology businesses, including leading organisations through business model transitions from traditional media to digital platforms and developing new revenue streams across subscription-led businesses.

The leadership change also reflects Tinybeans' increasingly US-centric business. With Cho based in Connecticut and having previously led Qeepsake before its acquisition, the company believes it is well positioned to pursue further growth in the market that has become the primary driver of its revenue.

Chair, James Warburton, says: "Over the past five months, Tracy has demonstrated the commercial capability and leadership the Board was looking for in a permanent CEO. Her experience across technology, digital media and the parenting and family sector is directly relevant to Tinybeans, and the Board is confident that she is the right person to lead the Company and execute its strategy.”

Chief Executive Officer, Tracy Cho, says: "I am privileged to lead Tinybeans as a world-leading, privacy-first family memory platform. I've spent my career at companies navigating transformative change, and as a parent myself, this mission is deeply personal: families are trusting us with their most precious memories. We have a strong team, a differentiated technology offering and a product range that our customers value. I am focused on executing our strategy with discipline and serving our families and shareholders well.”

The company said Cho's focus will remain on executing its subscriber growth strategy and building on the operational foundations established during her interim tenure, with the permanent appointment taking effect immediately.

About us:

Tinybeans Group Limited (ASX:TNY, OTCQB: TNYYF) is a global, privacy-first technology platform building trusted digital experiences for families. Founded in 2012, the Tinybeans platform operates on a premium subscription model, an e-commerce photo products store, and brand partnerships, serving ~95k paid subscribers and ~1 million active families worldwide. The platform's invite-only, private architecture positions it as the trusted alternative to mainstream social media for families who value privacy and security.

Contact details:

Tinybeans CEO, Tracy Cho, [email protected]

Jane Morgan Management, Investor Relations, Wilamina Russo, [email protected]